Paschal Eze releases free Black Blogging Manifesto

Released on = March 31, 2007, 12:08 am

Press Release Author = Paschal Eze Media

Industry = Media

Press Release Summary =
On a mission to widen the appeal of blogging in the Black community and to provide
needed inspiration and guidance to budding and established Black bloggers, Paschal
Eze has released free Black Blogging Manifesto.


Press Release Body = Paschal Eze, founder of Blackvertiser.com, the Black owned
website offering top Black bloggers the opportunity to make money by running cost
per term Text Ads they choose and writing reviews of Black-friendly products and
services on their blogs, has developed The Black Blog Manifesto.

Released March 30 and available free at Blackvertiser.com/blog, the manifesto is
expected to help in shaping and providing inspiration and guidance for Black
blogging at a time when Blacks are lagging behind in the blogosphere which is now
pushing its frontiers.

Besides, "many bloggers have very poor readership due partly to the fact that they
do not know how to earn the trust of their target readers, and The Black Blogging
Manifesto is here to help such bloggers at no cost whatsoever," notes Paschal Eze, a
former daily newspaper and monthly business magazine editor-in-chief turned Black
blogger.

The manifesto addresses issues like verifying facts before publication, checking
grammar, blogging retractions, blogging understandably in the language of the target
readers, comportment while covering events, ghost blogging, dealing with paid
blogging, timeliness, thought-provoking blogging and blog branding, among others.

"These are some of the issues that often come up when discussing blogging benchmarks
or standards or simply how to get started with blogging without making booboos,"
adds Eze who is on a mission to widen the appeal blogging deserves in the Black
community through, among other things, his recently announced $200 Black Couple
Blogging Scholarship aimed at attracting Black couples into blogging.

Thus, The Black Blogging Manifesto would be helpful to both budding Black bloggers
and established ones looking for common sense benchmarks and inspirational
guidelines.

Reiterating his position on the connection between blogging and Black
socio-political and economic empowerment, Eze points out that, as Blacks, "we must
plead our own cause online through blogging."

Bloggers now play visibly vigorous roles in shaping American political discourse,
all serious politicians have blogosphere outreaches, all serious businesses and
nonprofit organizations have blogs, with many using ghost bloggers, and lots of
money is flowing to mostly White bloggers who dominate the blogosphere.

"I must state, however, that The Black Blogging Manifesto I developed does not have
all the answers but it is able to provide the inspiration and leadership that are
sometimes lacking in blogosphere,' posits Eze whose Paschal Eze Media would be
announcing winners of the Black Couple Blogging Scholarship on June 1 when
Blackvertiser.com which has been in its beta stage since March 1 2007 would be
formally launched.

To get the free The Black Blogging Manifesto, visit http://blackvertiser.com/blog.

Media inquiries should be sent to Shanita Michelle at paashanbooks (no spam)
mail.com or fax 1-3193519695.


Web Site = http://blackvertiser.com/blog

Contact Details = Paschal Eze Media
P.O.Box 5145 Coralville Iowa 52241
Fax: 1-3193519695
Contact: Shanita Michelle

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