Released on = April 3, 2007, 7:05 am

Press Release Author = Arlene Wites/Director of Communications

Industry = Education

Press Release Summary = Art Institute of Fort Lauderdale Graphic Design/Advertising
Students are Good Fit for Marketing Shoes for the Soul

Press Release Body = April 3, 2007 - Ft. Lauderdale, FL -- Shoes for the Soul is a
South Florida phenomenon and success story that's constantly making a name for
itself. It is poised to be a global humanitarian organization, too. Shoes for the
Soul is comprised of dedicated volunteers who collect and distribute donated new
shoes to disadvantaged, homeless and indigent children whose families are unable to
afford new ones. Through a community effort of caring and distribution of new shoes,
children and teens' sense of self-worth translates into a message of hope. Since May
2003, more than 40,000 pairs of shoes were distributed to needy children and teens
in South Florida, and, most recently, 4,000 pairs of shoes were sent to children in
Africa.

In 2004, founder Karen Morrisey teamed up with The Art Institute of Fort
Lauderdale's Honors Program. She was ready to take her organization to the next
level. She recognized that just around the corner was a college with students
brimming with fresh, innovative, and creative ideas for publicly marketing,
branding, and exposing this worthwhile group.

"We have designed the corporate identity, the web page (www.shoesforthesoul.org),
the press kit, the membership folder, and various fundraising post cards," says
Advertising/Graphic Design/Honors Program Chair Christine David. "We are now working
on a celebrity shoe drive and auction fundraiser in which we now have over 50 pairs
of shoes from artists like Romero Britto; sports figures such as Dan Marino and
Alonzo Mourning; TV, film, and music celebrities such as Paris Hilton and her sister
Nikki Hilton, Jessica Simpson, Alec Baldwin, and Sara McLaughlin."

What's in this for The Art Institute of Fort Lauderdale Honors students who are
involved in Shoes for the Soul campaigns? They are reaping enormous benefits by
graduating with real-world experience on their resumés and having professional
detailed pieces to put in their portfolios for prospective employers such as
brochures, newsletters, and invitations. But, most importantly, the students are
learning what it means to give back to the community and discover how their
compassion and caring for young people in need is a global commitment.

Click on http://www.youtube.com/watch?v

Web Site = http://www.aifl.edu

Contact Details = 1799 SE 17 Street
Ft. Lauderdale, FL 33316
1-800-275-7603