Beverage Containers - US industry forecasts to 2010 and 2015
Released on = April 20, 2007, 3:59 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = US demand to exceed 235 billion units by 2010
US beverage container demand is forecast to exceed 235 billion units in 2010. Best prospects are anticipated in bottled water, sports beverages and smaller ready-todrink beverage segments such as energy drinks, soymilk, and flavored and enhanced waters.
Press Release Body = Beverage Containers - US industry forecasts to 2010 & 2015
US demand to exceed 235 billion units by 2010
US beverage container demand is forecast to exceed 235 billion units in 2010. Best prospects are anticipated in bottled water, sports beverages and smaller ready-todrink beverage segments such as energy drinks, soymilk, and flavored and enhanced waters. While overall growth will be limited by shifts in beverage preferences, packaging demand will benefit from rising demand for smaller containers for soft drinks and milk, and increased use of novel or innovative containers for beer and wine.
Water, milk bottles to grow the fastest
Carbonated soft drinks will remain the largest single market for beverage containers, with a share of nearly 40 percent in unit terms in 2010. Beer will remain the second largest market, accounting for nearly one-fourth of total unit demand. By 2010, bottled water will overtake fruit beverages in unit terms, becoming the third-largest drink container market. Flavored and enhanced waters are expected to post robust advances, paced by a flurry of new product introductions and general consumer interest in enhanced, functional beverages. Energy drinks in particular will benefit from popularity among an expanding range of consumers. Rising consumption in these segments will drive opportunities for related containers, especially plastic bottles and aluminum cans and bottles. While overall milk container demand will advance at a modest pace, strong sales of milk in single-serving sized plastic bottles, especially in schools and restaurants, will be an area of growth in the segment. Single-serving milk bottle demand will also be aided by advances in aseptic processing and a steady stream of new milk beverages, especially flavored types.
Plastic to lead gains by material
Plastic containers continue to represent the growth segment of the beverage container industry, having captured a significant share of the market from traditional metal, glass and paperboard containers over the past several decades. In 2005, plastics were the leading beverage container material by volume, accounting for 57 percent of packaged beverage gallonage. Glass container demand will benefit from growing consumer preference for premium beers in glass bottles and the popularity of new product introductions in the premium segment, such as lowcarbohydrate beers, which generally rely on glass bottles to achieve an upscale image and a unique brand identity.
Innovations to drive beer, wine segment
While growing consumer preference for wine and spirits has reduced beer's share of alcoholic beverage demand, innovative packaging will become increasingly important as brewers attempt to revitalize beer's image in order to recapture market share. Niche containers like aluminum bottles will gain ground as producers seek distinctive containers to give beer a more upscale image. The container mix for wine is expected to continue to diversify over the next decade as radically new formats for wine gain ground, especially with higher-priced products. While bag-in-box containers will log healthy advances, containers such as plastic bottles, aluminum cans and aseptic cartons, have emerged as wine packaging options.
Study coverage
This new Freedonia industry study, Beverage Containers, is priced at $4200. It presents historical US demand data (1995, 2000, 2005) and forecasts to 2010 and 2015 by beverage container material and market. The study also examines the market environment, profiles 37 companies and evaluates market share.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id
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