Released on = April 2, 2007, 7:50 pm

Press Release Author = JavaCoffeeCafe

Industry = Food & Beverage

Press Release Summary = US soldiers serving in remote areas find they can still
indulge in the simple pleasure of gourmet international coffee. Now focused on
supporting the troops, online purveyor of gourmet international flavored coffees
makes products accessible where few luxuries can be found.

Press Release Body = A sharp increase in shipments of gourmet international flavored
coffee to Afghanistan recently influenced Javacoffeeecafe to investigate the cause.
The company was amazed to learn they had acquired a loyal following of US troops
serving overseas where special treats are hard to find.

Thomas Crenshaw, co-founder of Javacoffeecafe, explained that they never actually
intended to single out military personnel as a potential market for gourmet
international flavored coffees, but, ". found that we were offering exactly what
they wanted for a variety of reasons."

When word about them spread among the soldiers, their sales jumped, thereby
motivating Thomas to begin corresponding with several of the soldiers. With great
pride, he recalls, "I learned that our willingness to deliver products to FPO and
APO addresses was something that many mail order and internet stores refuse to do.
In addition, our huge selection of gourmet international flavored coffees is popular
not only for its variety, but also because it is one of the few things that will
ship well and arrive fresh." He points out that other tasty treats, like chocolate,
cannot survive shipment to the desert areas.

One of the soldiers with whom Mr. Crenshaw has corresponded is a Captain Yazmin
Rios, who even offered a testimonial about their gourmet international coffee. She
wrote, "Javacoffeecafe.com offers a great variety of gourmet international flavored
coffee. The website is easy to access and very reliable. The coffee is shipped all
over the world allowing everyone including the military men and women deployed and
overseas to have a taste of this great variety of coffee. The coffee packaging
maintains the aroma and taste of the coffee fresh; making the coffee drinking
experience an unforgettable one. The coffee and shipping prices are feasible and
the shipping time is very reasonable. "

Because of these reasons, Mr. Crenshaw feels he can explain the latest shift in
online orders that he has observed. "It appears that now we have people here in The
States who are buying our international and gourmet flavored coffee, but indicating
a shipment delivery address in Iraq or Afghanistan. Apparently, friends and family
members of service men and women have also discovered Javacoffeecafe as a new way to
show their support of the troops."

ABOUT
Rapidly becoming the leading online purveyor of gourmet international flavored
coffee, Javacoffeecafe.com offers over 160 varieties of fine roasts and blends of
regular and decaffeinated coffees. Specializing in whole bean and ground
international gourmet flavored coffee, they have become famous among soldiers
serving overseas by offering simple luxury in places where such joys are hard to
find. Javacoffeecafe.com is proud to keep coffee enthusiasts worldwide supplied
with their favorite blends.

Web Site = http://www.javacoffeecafe.com

Contact Details = Thomas Crenshaw
JavaCoffeeCafe.com
7462 E. Fishers Station Drive, #102
Fishers, Indiana 46038
www.javacoffeecafe.com
800-975-8042