Hybrid Vehicles and Components Report

Released on = April 16, 2007, 10:03 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Interest in hybrid vehicle technology has primarily arisen
from the quest for improved fuel efficiency and lower emissions, as the issues of
pollution and a finite global oil supply gain increasing worldwide attention

Press Release Body = Interest in hybrid vehicle technology has primarily arisen from
the quest for improved fuel efficiency and lower emissions, as the issues of
pollution and a finite global oil supply gain increasing worldwide attention.
Related to this, automotive manufacturers have made fleet average fuel economy
commitments, such as CAFE in the US and the ACEA agreement in Europe, put under
pressure by the popularity of SUVs and luxury vehicles. The 'green' credentials of
hybrids have proven attractive to consumers, national and state governments, and
manufacturers, with the latter also wishing to cultivate an image of technological
leadership. Latterly, the technology is being applied to inherently
high-fuel-consumption vehicles, such as SUVs, and luxury sedans in order to help
sustain the popularity they have enjoyed in recent years. Concept unveilings have
also included sports cars in which the electric drive adds power without the penalty
of poorer fuel economy. While these shifts in application are criticised by
environmentalists, hybrid manufacturers defend the strategy by insisting that fleet
fuel efficiency gains are still being achieved.




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