Mobile Telecommunications Market Report 2006

Released on = April 16, 2007, 3:48 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The UK mobile telecommunications market was worth £13.6bn in
the year ending March 2006, having increased in value by 7.7% on the previous year.
Although it remains the most dynamic telecommunications market in the UK, annual
sales growth slowed significantly compared with earlier years, reflecting greater
market maturity and price restrictions on call termination rates

Press Release Body = Mobile Telecommunications Market Report 2006

Executive Summary

The UK mobile telecommunications market was worth £13.6bn in the year ending March
2006, having increased in value by 7.7% on the previous year. Although it remains
the most dynamic telecommunications market in the UK, annual sales growth slowed
significantly compared with earlier years, reflecting greater market maturity and
price restrictions on call termination rates.

This Key Note Market Report focuses on retail revenue (or end-user spending) in the
UK mobile telecommunications market. Data relating to call revenue and traffic, and
data revenue and traffic, are included, and mention is also made of other sources of
revenue, principally content (e.g. ringtone downloads). Areas of the market relating
to data rather than voice transfer - notably text and picture messaging, and
ringtone, music and game downloads - are the fastest-growing sectors.

2005/2006 began to see mobile services being offered in association with fixed-line
telecommunications services (mainly broadband) and television services. A desire to
offer converged services is leading to takeovers and mergers, with companies
extending their reach into new markets. In 2006, for example, O2 acquired the local
loop unbundling (LLU) provider Be; while, more significantly, the fixed-line and
cable television company NTL acquired the largest mobile virtual network operator
(MVNO) Virgin Mobile. At the same time, one of the factors behind Telefonicas
takeover of O2 was the desire to offer fixed/mobile services. Mobile companies have
also been involved in launching television over broadband trials and services.

On the network side of the industry, the mobile market is consolidated into the
hands of five main operators. However, the value chain in the industry is becoming
more complex, as the delivery of content over mobile networks grows in importance.

A growing share of the UK mobile market is now in foreign hands, with four of the
big five mobile operators being foreign owned and these companies control around 73%
of mobile retail revenues.

Key Note forecasts that the mobile telecommunications market will show steady growth
between 2006/2007 and 2010/2011, reflecting a relatively stable rate of growth in
the UK economy. While value sales of mobile data traffic are expected to rise
sharply, this will be offset by much slower sales of voice calls, as prices fall in
real terms.

Key growth areas in the 2006/2007 to 2010/2011 period will be: mobile broadband
services with the rise of high-speed downlink packet access (HSDPA) enabled
third-generation (3G) networks; and mobile television and video services, plus
mobile content generally. This will lead to more partnerships and mergers between
content providers and telecommunications operators.



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