Mexico Wooing One Billion Chinese Tourists

Released on = May 23, 2007, 10:56 am

Press Release Author = Erick Laseca

Industry = International Trade

Press Release Summary = Pursuing the potential at the China Outbound Travel and
Tourism Market

Press Release Body = Efforts to promote Mexico's tourism destinations are being
heard half way around the globe. Mexico is ahead of many tourism destinations in
courting the fast-growing Chinese market. For the second consecutive year in a row,
the Mexico Tourism Board participated in what is now one of the most attended
business-to-business outbound travel events in China, the 2007 China Outbound Travel
and Tourism Market (COTTM), which took place at the China World Trade Center in
Beijing on May 14 - 16.

As one of the 132 countries around the globe to be given the status of Approved
Destination Status (ADS) by the Chinese government, Mexico, where tourism ranks as
its second-highest source of foreign revenue, is especially eager to increase
visitor influx and expenditure from this region. The 2007 COTTM, which attracted
more than 200 exhibitors from 40 different countries across the world, was attended
by Mexico Tourism Board's CEO, Francisco Lopez Mena. As part of President Felipe
Calderon's agenda to stimulate the tourism industry in Mexico, Lopez Mena was an
active participant in all promotional events that took place in Beijing.

"China's emergence in the world market has significant implications for the global
economy, and especially for the tourism industry," said Mexico Tourism Board CEO,
Francisco Lopez Mena. "We are quite ambitious about the Chinese market and are
eyeing the potential it is representing already to our tourism economy," added Lopez

According to the World Tourism Organization as many as 100 million Chinese will be
traveling abroad annually by 2020, and the number of Chinese traveling
internationally more than doubled in just four years. The International Forum on
Chinese Outbound Tourism reports that the number of outbound departures rose
from16.6 million in 2002 to 34.5 million in 2006. Although over 12,000 visitors
traveled to Mexico from China in 2006, according to latest statistics from the
Mexico Tourism Board, the annual growth rate is over 12% compared to 2005 figures.
This best illustrates the potential upside for Mexico's economy.

Sensing the outbound tourism potential in China and continuing the government's
agenda to strengthening relationships between the two countries, Mexico was able to
change visa procedures for Hong Kong residents. Hong Kong Special Administrative
Region (HKSAR) passport holders visiting Mexico now enjoy visa-free access for up to
90-day visit. This means greater convenience for Hong Kong travelers and helps
promote trade, business and tourism relations between the two countries.

Mexico is China\'s second-largest trading partner in Latin America after Brazil, and
tourism plays an active role in strengthening cultural and trade relationships.
Continuing on the smooth development of Mexico-China relations, the Mexico Tourism
Board considers China as a friendly and cooperative partner, and expects to make
joint efforts with China to promote the development of both countries mutual
relations in an all-around way.

About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state
governments, municipalities and private companies to promote Mexico\'s tourism
attractions and destinations internationally. Created in 1999, the MTB is Mexico's
tourism promotion agency, and its participants include members of both the private
and public sectors. The MTB has offices throughout North America, Europe, Asia and
Latin America.

About Chichen-Itza, the World Wonder
Swiss-based New7Wonders Foundation is revising the original seven ancient wonders of
the world, and Mexico's Chichen-Itza in Yucatan State is one of 21 finalists to
become a new Seven World Wonder. Declared a UNESCO World Heritage Site in 1998,
Chichen-Itza is considered to have been one of the greatest Mayan centers of the
Yucatan peninsula, and today is one of the largest and most impressive
archaeological sites in Mexico. To vote for Chichen-Itza as one of the new Seven
World Wonders, visit the "new7wonder" website.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and
tourism information about Mexico, please contact the MTB's North American Press Room
directly at 1-800-929-4555.

# # #

Erick Laseca
Mexico Tourism Board
312-228-0517 ext14

Web Site =

Contact Details = Erick Laseca
225 N Michigan Ave, Suite 1850
Chicago, IL 60601
312-228-0517 ext14

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