Released on = May 21, 2007, 12:44 pm

Press Release Author = ConnectThru.com

Industry = Marketing

Press Release Summary = The advertising benefits of online video are indisputable
and this space is the place for big happenings. New businesses are springing up
online as the advertising community prepares for a permanent migration of
advertising dollars from traditional media to online video. One newcomer,
VIDEOmovement.com, even seems to be developing online video channels for end users
to enjoy. Maybe this is the genesis of the interactive television networks that
cyber forecasters have been talking about since the inception of the Internet as a
business medium. The difference now is that underneath it all we are witnessing the
evolution of video advertising as a bedrock of advertising faith; it is becoming to
the Internet today what television commercials have traditionally been to the
networks. And the advertisers have noticed.

Press Release Body = By Jeff Conduct

Maybe you've heard the whistling or perhaps noticed a spring in their step? How
about that constant giggling? Ladies and gentlemen, it is clear: advertising
executives have fallen in love.with online video.

The advertising benefits of online video are indisputable and this space is the
place for big happenings. New businesses are springing up online as the advertising
community prepares for a permanent migration of advertising dollars from traditional
media to online video. One newcomer, VIDEOmovement.com, even seems to be developing
online video channels for end users to enjoy. Maybe this is the genesis of the
interactive television networks that cyber forecasters have been talking about since
the inception of the Internet as a business medium. The difference now is that
underneath it all we are witnessing the evolution of video advertising as a bedrock
of advertising faith; it is becoming to the Internet today what television
commercials have traditionally been to the networks. And the advertisers have
noticed.

Only a year or two ago, the concept of a whole agency dedicated to online TV
commercials was unthinkable. But with the runaway success of online platforms like
YouTube, things change in a hurry. This is what happens when big money advertising
commits itself to a medium. And the advertising community has much reason to
believe it.

A major online study shows that click through rates for online video ads range from
nearly 0.5% to 0.75% for ads shown. In most professions not being successful over
99 times out of a hundred is nothing to brag about, correct? Well, not here.
Getting near 1 success out of 100 is enough to entice a stamped; remember we\'re
talking about the Internet with its economy to scale. With today's technology it
takes very little effort to run vast numbers of ads online, very little. These
numbers, in fact, are cause for great joy and hope. Ads incorporating static
images, like JPEG, average around a 0.1% click through. Therefore, online video is
five to seven times more effective than banner ads? Eureka!

But video advertising is more than something attractive for end users to click; it
also is a measurable wonder for advertisers. A video ad exhibits a certain
stickiness to its quality, studies show. Once engaged viewers will sit through
advertising, even relatively long bursts of clips, in order to see what they want.


Viewers of online video are already piqued once they click a video ad - they want to
see something. There are no accidental tourists here, once an end user has even
rudimentary experience with online video, he or she is familiar with routine. They
know what they want and video attracts them. This stickiness appeals to the
advertiser because it corroborates the value for CPM, the standard rate of
measurement. This is value added and an advertiser is that much more sure that the
message is being consumed eagerly by viewers.

David Jacobs, the senior VP of Publisher Services with Advertising.com concedes the
overwhelming impact that video advertising has now and will continue to have: "Video
has a lot of value for advertisers. It carries great emotional impact like TV, yet
it can be measured and can't be skipped. That value means publishers can command
higher CPMs - hence the rise of streaming content."

And there we have it, almost like a cat out of the bag, online advertising just well
might be a more powerful medium than that of the TV commercial. This stunning
reality will pay great dividends to the advertiser who musters the faith to dive
into.the safe waters of measured video advertising. Television studio executives
might not like it, but for cost conscious advertisers who demand value for their
advertising dollar, there is no equal to the online video advertising.


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Contact Details = e-mail: connectthrueditor@gmail.com
Allison Brown
ConnectThru.com
PO Box 881
New York, NY 10156