Released on = May 3, 2007, 2:21 am

Press Release Author = mobilePeople / Custard PR

Industry = Marketing

Press Release Summary = World Directories, a leading local search and advertising
company operating across seven countries has partnered with mobilePeople, the market
leader in mobile search for directory service firms, to provide mobile users in
Belgium, Portugal and the Netherlands with a mobile directory search.

Press Release Body = World Directories teams up with mobilePeople to launch mobile
directory services in Europe

Mobile search directory arrives for users in Belgium, the Netherlands and Portugal

London, Copenhagen 02 May 2007 - World Directories, a leading local search and
advertising company operating across seven countries has partnered with
mobilePeople, the market leader in mobile search for directory service firms, to
provide mobile users in Belgium, Portugal and the Netherlands with a mobile
directory search. Belgium's equivalent of local directory information - Goudengids
and Dutch Goldenpages will offer access to its directory database integrated within
the Vodafone live! portals. In Portugal Paginas Amarelas will be present on the DiMo
(Directory Mobile) portal, shared by all Portuguese operators.

The move into mobile search is a part of the World Directories strategy to offer
mobile users access to local directory information on the go. As with online
directory services, mobile users will be able to search business names, numbers and
addresses or places of interest based on location and receive relevant results.

The new service is based on mobilePeople's liquidTM Local mobile search solution. In
the Netherlands and in Portugal, mobile users will have a choice between accessing
the directory service from a browser or via text message. While in Belgium, they
will search directly from the mobile browser.

"mobilePeople have considerable expertise in delivering mobile search solutions to
directory businesses", said Roeland De Meulemeester, Group Manager Online, World
Directories. "We trust that the new services will result in an ever growing number
of customers taking advantage of our services on a go."

"The local directory search market is continuing to develop rapidly and World
Directories is at the forefront in the adoption of mobile directory search," said
Jens Andersen, CEO, mobilePeople. "This move into mobile will enable it to provide
more value to its current user base and attract new users for Goudengids and Dutch
Goldenpages."

ENDS

For more information

Stu Campbell
Consumer Director
Custard PR
stu@custardpr.com
Tel: +44 (0)207 494 6586



About mobilePeople

mobilePeople is a leading mobile search company - driven by the user experience.
With a market leading position in the directory service provider sector across
Europe. The company provides a complete mobile search solution (liquidTM ) which
creates new revenue streams through mobile search marketing for media companies,
directory service providers, mobile network operators and MVNOs. mobilePeople
manages the entire mobile search process including user interface design, search
technology, complementary content indexes and advertising network.

Today mobilePeople reaches more than 220 million mobile users worldwide and
processes millions of mobile searches per month. Customers include Yell.com (UK),
Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amarelas (PT), IT2media
(DE), Schibsted (NO), FAST Search & Transfer (NO), Sensis (AUS), Eniro (SE), Eniro
(DK), Findexa (NO) and EDC (DK).

mobilePeople is privately-owned with headquarters in Copenhagen (DK) and offices in
London (UK), Denver (USA), and Melbourne (AUS).

For further information please go to: www.mobilepeople.com









Web Site = http://www.custardpr.com

Contact Details = Stu Campbell
Consumer Director
Custard PR
stu@custardpr.com
Tel: +44 (0)207 494 6586