Released on = June 9, 2007, 9:48 am

Press Release Author = Prof BR Natarajan

Industry = Telecommunications

Press Release Summary = Honor is not a glittering trophy to hold but a reward for
what you give.

Press Release Body = A successful entrepreneur requires Information Skills, Problem
Solving Skills, Decision Making Skills and Communication Skills apart from Ability
for Time, Stress and Project Manangement.

The broad based integrated and interdisciplinary approach of education at BITS,
Pilani gives ample opportunities from admissions to graduations for developing such
skills and acquiring such ability to ensure that winning in tough situations becomes
a way of life for the students of the Institute.

Elfit Arabia is one of the leading manufacturer and supplier of Telecom and
Electrical products in Ajman UAE dealing in more than 2000 items utilized in the
Cable Laying & Pulling, Telecommunication Outside Plant (OSP) Network, Optical Fiber
Network and Electrical Installations with customers spread over Asia and Africa.

Many years ago, Kesar Kothari who is presently the Managing Director of Elfit Arabia
had a dream like everyone to make it big. The only difference was that he woke up,
put a deadline and went about achieving his dream in the oil and opportunity rich
middle east. Kesar fought his way out and today he is a success story.

Life is not so easy in the Gulf and most of the expatriates have to fight it out to
make their mark in order to live up not only to the expectations of their mother
nation but also to the expectations of the host nation.

On May 22, 2007, Elfit Arabia was awarded the coveted Ajman industrial excellence
award and Kesar Kothari received the same from His Excellency Sheikh Ammar Bin
Humaid Al Nuaimi the Crown Prince of Ajman in a glittering function.

Kesar Kothari is indeed a proud alumnus of BITS Pilani where he learnt that nothing
great in the world has ever been accomplished without passion.

Birla Institute of Technology and Science (BITS), Pilani is one among the top
ranking universities in India today offering degrees in Engineering, Management,
Economics, Pharmacy, Sciences, Engineering Technology, Information Systems, General
Studies, Finance, etc presently at Pilani, Dubai, Goa campuses and in the near
future at Hyderabad campus. BITS Pilani also offers an array of work integrated
learning programmes for HRD of a vast spectrum of Indian corporates.

Web Site = http://www.bits-pilani.ac.in

Contact Details = Prof BR Natarajan
Dean Work Integrated Learning Programmes
Birla Institute of Technology and Science
Pilani Rajasthan India 333031
Phone 91-1596-242210
Fax 91-1596-244183
Email: brnt@bits-pilani.ac.in