Released on = June 27, 2007, 1:53 am

Press Release Author = SalesCentric

Industry = Software

Press Release Summary = CRM specialist looks to build US channel partnerships

Press Release Body = New York (27 June 2007) - SalesCentric, global CRM specialist,
has appointed Eivind Sandstrand as VP of Product Marketing US, responsible for
managing the channel program aimed at Microsoft partners in the USA. Sandstrand will
head up SalesCentric\'s new Manhattan office, which has been opened to support its US
business strategy.

Sandstrand has over ten years' experience in project management, strategy and
establishing partner networks. Prior to joining SalesCentric, Sandstrand worked at
CIBER Inc, as product and project manager with responsibility for solution
development and high-profile customer engagements.

SalesCentric specializes in developing and marketing add-on software to visually and
functionally enhance Microsoft's Dynamics CRM solution, and will launch its products
to resellers at Microsoft\'s Worldwide Partner Conference in Denver on 10-12 July
2007.

Announcements on new product modules and partnerships with established Microsoft
resellers will follow in the coming weeks. SalesCentric believes that visual
software is the key to helping people get more from CRM.

Commenting on his appointment Sandstrand said: "This is a very exciting time for
SalesCentric, and I am looking forward to being part of it. We are coming to market
with some great products, which I anticipate will be very well received within the
American CRM industry, and I am thrilled about this opportunity.\"

Matthew Crook, CEO at SalesCentric, commented: "Eivind will spearhead the US partner
programme, promoting SalesCentric to local Microsoft resellers. Eivind has
remarkable product marketing experience and he'll be a great asset to the
SalesCentric team."

About SalesCentric
Established in 2003, SalesCentric develops and markets add-on software to visually
enhance Microsoft Dynamics CRM, sold globally via Microsoft channel partners. With
facilities in the US and the UK, SalesCentric products help drive CRM usage,
increase sales performance and improve marketing effectiveness. SalesCentric is a
Microsoft certified ISV partner. For more information, visit www.salescentric.com







Web Site = http://www.salescentric.com

Contact Details = For more information contact:
Eivind Sandstrand
SalesCentric
115 East 57th Street
11th Floor
New York, NY 10022
Email: eivind.sandstrand@salescentric.com