Celebrities Join Thousands to Produce Biggest Shortest Film Ever Made

Released on = July 7, 2007, 5:20 pm

Press Release Author = Juli Crockett

Industry = Non Profit

Press Release Summary = The 1 Second Film, \"the World\'s Biggest Shortest Film,\"
started as one student\'s effort to bring a school together and has now generated the
interest and active participation of more than 7,500 celebrity and non-celebrity
producers in 45 countries. Anyone in the world can produce the film by donating $1,
and all profits will benefit charity.

Press Release Body = LOS ANGELES, CA - Kiefer Sutherland, Kevin Bacon, Pierce
Brosnan, Christina Ricci, and Stephen Colbert are just a few of the dozens of
celebrities that have joined over 7,500 people from 45 countries to produce a 70mm
film that will last only one second.

The innovative non-profit collaboration, aptly titled "The 1 Second Film,"
creatively utilizes the internet to enable anyone in the world to become a film
producer along with major stars, simply by donating $1 or more via the film's
website: www.the1secondfilm.com

"A lot can happen in one-second," says Nirvan Mullick, an award-winning director
turned social-entrepreneur, who started the film 7 years ago while a student at
California Institute of the Arts. A single second of animation consists of 24 frames
of film. In this case, each frame is a giant collaborative mural painted by hundreds
of people.

Nirvan began fundraising after graduating, setting out to bring the world together
for one second. With no budget and a simple Xeroxed flier he began pitching the film
to anyone he met. His first celebrity pitch was to George Clooney, whom he ran into
in a Burbank parking lot. "I was pretty nervous," Nirvan admits, "Clooney passed,
but later I got a dollar from a lady at the grocery store."

After that initial encounter, Nirvan continued to improve his marketing materials
and his 1 Second pitch. Hundreds more donated and soon even randomly encountered
celebrities started chipping in. Christina Ricci, met on a sidewalk, donated $5.50,
Spike Jonze became a $12 producer at a movie theater, and Tom Arnold gave $100
outside of the Hollywood Guitar Center.

Nirvan made a website listing the celebrity and non-celebrity producers in order of
amount donated. Word spread virally, and thousands around the world began donating
online. Dozens of Christina Ricci fans have since given $5.51 to be listed above the
star, while comedians Tom Green ($220.00) and Andy Dick ($211.11) are engaged in an
escalating battle for top billing.

After raising over $160,000 of a $1,000,000 goal, the production recently launched
it's own online social-network, giving its thousands of producers unique profiles.
"Imagine if everyone on MySpace was making a movie together," says Nirvan, "that's
the goal. Micro-collaboration."

"I love what these guys are doing, and the way they are doing it," says Kiefer
Sutherland, one of the film's top Executive Producers, who recently donated $600.23
at a restaurant.

With thousands of producers, from gas-station attendants to the director of
Independence Day, the film's end credits will last an astounding 90-minutes. A star
studded "making of" documentary will accompany the feature-length credits, detailing
the (often absurd) adventures of bringing the world together for one-second. All
profits raised by The 1 Second Film will be donated to charity.

A two second film is already in development (The 2 Second Film).

For more information please visit www.the1secondfilm.com or email
press@the1secondfilm.com.


Web Site = http://www.the1secondfilm.com

Contact Details = Juli Crockett
The 1 Second Film
PO Box 861117
Los Angeles, CA 90086
323-251-9645
press@the1secondfilm.com

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