ICIS Unveils its Global Weekly Magazine for the Chemical Industry - ICIS Chemical Business
Released on = July 18, 2007, 2:47 am
Press Release Author = ICIS
Industry = Chemicals
Press Release Summary = New York/London, July 16, 2007 - ICIS, the world's leading information provider for the chemical and oil industry, launched its new global weekly magazine, ICIS Chemical Business.
Press Release Body = ICIS announced its new publishing strategy, which brought together the previous two editions for the Americas and Europe/Middle East/Asia to form one global weekly magazine, at last month's Chemspec Europe trade show in Amsterdam.
"We've seen a decline in readership across all magazines in this sector, which demonstrates that none of the current publishers have effectively evolved with customer needs,' explained Christopher Flook, ICIS Publishing Director. "We are delighted to be able to present our market with a proposition that plays to the strengths of print in the Internet age, providing in-depth market intelligence, analyzing the story behind news headlines, and delivering a well designed, thought-provoking magazine that readers want," he added.
The new global edition of ICIS Chemical Business, led by Global Editor Joseph Chang in New York, will draw its in-depth coverage of key issues affecting the chemical and allied industries from more than 95 dedicated and specialist journalists in New York, London, Singapore, Shanghai, Mumbai, Paris, Brussels, Houston, Mexico City, Sao Paulo and Johannesburg, among other world centers. While retaining its core magazine teams, correspondents in other parts of the world, not least in Asia and the Middle East, will bolster unrivalled chemical coverage in the new ICIS Chemical Business.
"As the chemical industry becomes truly global, and booming markets like China are increasingly attracting interest from businesses around the world, it has become vital for us to reflect the global nature of the industry in a single magazine," said Penny Wilson, Global Editorial Director, ICIS Chemical Business. "Our vision is to provide our readers and advertisers with a unique features-led magazine, which will lead the market in detailed analysis of new areas and issues such as consumer trends, security, projects and production, offering more probing journalism than ever before in a magazine they will want to keep and refer to for more than just a week," she added.
The new features-led ICIS Chemical Business with its extended shelf life will bring regular coverage of markets, politics, economics, financial commentary, country focuses, investment opportunities, social trends, environment, projects worldwide, pharmaceuticals, fine chemicals, food additives & nutrition, end users/consumers, logistics/distribution and key contacts/networking opportunities.
ICIS Chemical Business will offer a range of complementary online services and a brand new, user-friendly website at http://www.icis.com/chemicalbusiness
Take a free trial of ICIS Chemical Business at: http://www.rbiforms.co.uk/chicb_reg.htm
Web Site = http://www.icis.com
Contact Details = Notes to Editors: For further information please contact: Penny Wilson Global Editorial Director ICIS Chemical Business Tel: +44 20 8652 3921 Email: email@example.com