Released on = July 26, 2007, 7:21 am

Press Release Author = Maxymiser Ltd.

Industry = Consumer Services

Press Release Summary = Multivariate testing expert selected amongst the final five
for CNET Networks\' UK Business Technology Awards 2007.

Press Release Body = London , UK July 26, 2007 -- Maxymiser, Europe \'s leading web
site optimisation and behavioural targeting provider has been selected as a finalist
for the award \"UK Internet Innovation of the Year 2007.\" This news comes in a month
that has seen Maxymiser continue to deliver average conversion rate uplift over 74%
to its existing clients through multivariate testing.

The nomination comes in recognition of the value that website testing and
optimisation through methods such as multivariate testing , segmentation and
behavioural targeting offer online businesses. Maxymiser\'s innovative technology
provides improved performance in conversions and other KPIs for any goal-oriented
website. Maxymiser is already working with a host of household names in the UK to
improve the performance of their e-commerce websites including P&O Ferries, National
Express Coaches, New Scientist, LexisNexis, Cheapflights and LOVEFiLM.

Mark Simpson, MD for Technology, Maxymiser commented \"It is great to be recognised
as the leading UK and European player in this field and we are continuing to grow
our technology with innovative new features coming on-stream during the summer. We
look forward to expanding the reach of our technology with clients and through
partnerships with UK and European agencies that can pass the benefits to their
clients.\"

The CNET Networks UK Business Technology Awards have fast become one of the most
sought-after industry accolades, and for good reason: the business and technology
communities know that the winners are the best of the best. The Awards attract
entries from the entire spectrum of UK technology and user companies. Last year\'s
winners included Orange , BP and SalesForce.com.

The winner will be announced at a gala dinner on 24th September 2007 at the London
Hilton Park Lane . Interviews with key figures at Maxymiser and corporate photos are
available upon request.

About Maxymiser:
Maxymiser multivariate testing optimises the effectiveness of any website\'s content
and design to deliver key metrics such as conversion and click through rates more
effectively. Maxymiser gives clear statistical proof of those combinations of
content and design which work most successfully in converting sales and delivering
customers and those which fail to do so. As a result website owners can refine and
finesse content and design offers time and time again to capitalise on strong
performing features and remove the weak.
About CNET Networks UK :

CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), a worldwide media
company and creator of content environments for the interactive age. CNET Networks
Inc. is headquartered in the US and has offices in 12 countries globally including
the UK . CNET Networks takes pride in being \"a different kind of media company,\"
creating richer, deeper interactive experiences by combining the wisdom and passion
of users, marketers and its own expert editors. CNET Networks UK focuses on the
business technology, personal technology and entertainment categories through six
UK-focused websites: ZDNet UK , silicon.com, atlarge.com, CNET.co.uk and GameSpot UK
, CNET Networks UK also delivers one-to-one services through its direct marketing
arm CNET Direct.
--
Alasdair Bailey
phone: +44 (0) 131 220 1313
web: www.maxymiser.com

Web Site = http://www.maxymiser.com

Contact Details = Alasdair Bailey
phone: +44 (0) 131 220 1313
web: www.maxymiser.com