National Marketing Group Moves Back Home to Omaha - Experts in Brand Strategy and Marketing Bring Fresh Thinking to Local Businesses
Released on = July 30, 2007, 7:21 am
Press Release Author = OBI
Industry = Marketing
Press Release Summary = OMAHA, NE June 6, 2007 -O'Brien Industries (OBI), a creative marketing collective, has officially moved their corporate offices from San Diego, CA to midtown Omaha. On June 7, OBI will welcome the Mayor and other local officials, clients and partners from across the globe to celebrate this announcement.
Press Release Body = OMAHA, NE June 6, 2007 -O'Brien Industries (OBI), a creative marketing collective, has officially moved their corporate offices from San Diego, CA to midtown Omaha. On June 7, OBI will welcome the Mayor and other local officials, clients and partners from across the globe to celebrate this announcement.
OBI fuses consumer research, strategic thinking and creative execution to provide marketing solutions for companies looking to establish strong brands, advertising campaigns, and effective go to market strategies. OBI collaborates with both domestic and international clients including Cormac Company, Feltz Wealth Plan, Gateway, Intel, Lenovo, Cellular One, D-Link and Targus International. In Q4, 2006 OBI developed and launched the "Ask, Listen and Deliver" national brand campaign for Gateway. In a Google report dated, XXX, Gateway's sales figures grew by more than 7% in that quarter alone. Other clients consistently experience similar results.
"Our job is to make sure we understand our client's primary objectives and consumers' demands, develop a "big idea" then build a strong campaign to drive the brand and ultimately revenue to higher levels," stated CEO Mary Ann O'Brien-Elkjer. "Customer based research is the foundation of all OBI strategic and execution work. We base our strategies and creative in research, to ensure that our communications resonate with the marketplace. This means going beyond traditional avenues and encouraging clients to take a hard look at themselves from the customer's perspective."
A Midwestern native, O'Brien-Eljker has a special affinity for Omaha. "We think Omaha is a perfect place to live and work. It has the entrepreneurial spirit, strong work ethic and thriving cultural scene we were looking for. Plenty of interesting things happen between the coasts and being here helps us keep our finger on the pulse of real people. As a result, we are well-positioned to serve local and national brands alike," said O'Brien-Elkjer.
About OBI
Founded in 2002 by Mary Ann O'Brien-Elkjer, OBI is a diverse collective of individuals with global client and agency experience. Their fusion of consumer research, strategic thinking and creative execution challenges the industry status quo and provides innovative solutions for their clients.
OBI has developed a proprietary customer research program - the O'Brien Voice of the Customer (o.VoC) combines usability testing, customer surveys and interviews to uncover the true customer experience and ultimately inform marketing strategy and communications.
OBI is headquartered in Omaha, NE with regional offices in Portland, OR and San Diego, CA. 444 Studios, located in Omaha, NE is a state of the art photography and video studio and is a wholly owned subsidiary of O'Brien Industries. For more information on OBI or 444 Studios access www.obicreative.com or call TJ Johnson, Director of Communications at 402.493.7999.
Web Site = http://www.obicreative.com
Contact Details = 2920 farnam st omaha, ne 68131 402.493.7999 tjohnson@obicreative.com