Released on = August 2, 2007, 7:52 am

Press Release Author = Eva Geertz

Industry = Food & Beverage

Press Release Summary = 1stincoffee.com, a leader in providing commercial and home environments with top-quality coffee and coffee brewing equipment, is proud to announce the August arrival of a new machine from Jura of Switzerland. Jura, known for its impressive designs and reliable machinery that always produces the finest coffee, is very proud of its new model, the Jura Capresso Impressa J5.

Press Release Body = Marlboro, NJ - August 1, 2007.

1stincoffee.com, a leader in providing commercial and home environments with top-quality coffee and coffee brewing equipment, is proud to announce the August arrival of a new machine from Jura of Switzerland. Jura, known for its impressive designs and reliable machinery that always produces the finest coffee, is very proud of its new model, the Jura Capresso Impressa J5.

The Jura Capresso J5 is markedly different from earlier Jura designs, and the changes implemented with the new model represent major leaps ahead in design. 1stincoffee.com, which is always on the lookout for new technologies to improve the coffee-drinking experience, recommends the J5 to the coffee connoisseur.

The Jura Capresso Impressa J5 adds two unique features to the reliable features one has come to expect from Jura. The first new feature is a “butterfly” coffee spout – this is a width-adjustable spout that can be raised and lowered (to accommodate cups of varying heights) but also expanded in terms of width, also to accommodate different cup designs. This means that the crema is always top-quality regardless of what type of cup is used.

The second new feature on the Impressa J5 is ceramic valve technology which shortens the span the coffee flows through from machine to cup. This development, which may sound insignificant, has a surprisingly potent result: the coffee in the cup is hotter, and the crema layer is more substantial. The overall effect? A dramatically better espresso or cappuccino.

The Impressa J5 has a number of other features which work together to provide the home barista with a superlative experience. The Impressa J5 can provide three different temperatures of hot water (to maximize brewing function for coffee as well as different types of teas), and it has an auto-cappuccino spout, which makes it possible for even a novice barista to create gorgeous, luxurious cappuccinos. The J5 is designed with compartments for storing machine accessories (such as measuring spoons or spouts) so that one need never fumble through a messy drawer to find the right equipment. All these details, and more, are housed in an award-winning design, manufactured with Swiss precision and elegance. The Impressa J5 won the Red Dot award in 2007, and has been praised for its streamlined looks, compact size, and quality. 1stincoffee.com is proud of the Impressa J5 and pleased to be able to offer it to the American market.

The American palate is becoming ever more sophisticated about its coffee drinking habits every year. 1stincoffee.com has, since its inception, worked to encourage the consumption of quality coffee products, and has been pleased to provide a demanding clientele with the very best in coffee and coffee technology. The Jura Capresso Impressa J5 is a welcome addition to the 1stincoffee.com lineup. For more information on coffee technology, coffee brewing, the Impressa J5, or other coffee-related issues, please visit www.1stincoffee.com or telephone 1-800-709-8210.

Web Site = http://www.1stincoffee.com

Contact Details = 1-800-709-8210
info@1stincoffee.com