Released on = August 15, 2007, 11:18 am

Press Release Author = BlueStar

Industry = Electronics

Press Release Summary = BlueStar\'s Mobile Advantage program allow BlueStar VARs to
provide a total solution which includes a mobile computer, data and voice plans from
AT&T Wireless, and a variety of vertical industry software applications for
industries such as field service, sales force automation, and public safety.

Press Release Body = Florence, KY-August 14, 2007-BlueStar, the leading innovator in
solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products,
is announcing the introduction of the Mobile Advantage Program to drive sales of the
recently released Motorola MC35 Enterprise Digital Assistant (EDA), a durable
all-in-one communication device that provides voice, and mobilizes data
applications. Mobile Advantage allows BlueStar customers to provide a total solution
which includes the mobile computer, data and voice plans from AT&T Wireless, and a
variety of vertical industry software applications for industries such as field
service, sales force automation, and public safety.

The Motorola MC35 EDA combines the power of a mobile phone, computer, and camera
with bar code reading capability in a compact, durable form factor. With support for
multiple wireless radios, the MC35 EDA supports: Edge/GPRS networks for data and
voice, 802.11b/g WLAN for communication within the four walls of the enterprise, GPS
functionality for location-based services, and Bluetooth v 1.2 for voice over
Bluetooth (VoBT) and wireless connection to peripherals. The device includes a
2.8-in. color display and runs on the Windows Mobile 5.0 Premium Phone Edition
operating system, using Intel\'s XScale PXA270 416 MHz processor.

Designed with commercial users in mind, the Motorola MC35 EDA is a durable
communication device operating on the AT&T wireless network. Four key
differentiators of the MC35 are: Extended product availability (two-year lifecycle);
durable construction including a 3-ft drop-to-tile specification supplemented by
Motorola's available Service from the Start program; product manageability through
the Mobility Services Platform (MSP); and bar code reading through the camera. The
durability provides a longer product life than most consumer devices. Additional
features include a 2-Megapixel color camera that can read 1D and 2D barcodes,
built-in GPS that can provide turn-by-turn directions, and push-to-talk
capabilities.

"The release of the Motorola MC35 EDA starts a new generation of commercial-grade
Enterprise Digital Assistants that will be used in markets not yet tapped by current
rugged mobile computers or consumer-grade smart phones," explains Greg Seelbach,
BlueStar's Director of Market Development. "Mobile Advantage enables technology
providers to provide a complete mobile package without the need to go to multiple
vendors."

"BlueStar is a valued PartnerSelect distributor partner that is committed to
delivering enterprise mobility solutions that connect people to business-critical
resources wherever they are," says Brian Viscount, vice president of mobile
computing product marketing, Motorola Enterprise Mobility Solutions. "BlueStar
understands mobile professionals in the commercial and field services space and how
the MC35 EDA meets their needs for voice, messaging, enterprise applications and
wireless connectivity in a durable device."

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection, radio frequency identification (RFID), and wireless mobility products.
BlueStar works exclusively with VAR Partners, providing them with complete solutions
at competitive prices. The company brings unequaled expertise to the market, offers
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.

Web Site = http://www.bluestarinc.com

Contact Details = Kacey King
Communications/PR Specialist
24 Spiral Dr.
800-354-9776
kking@bluestarinc.com