HOW TO GROW A BUSINESS VIRALLY

Released on = August 13, 2007, 4:41 pm

Press Release Author = Dhanushka Fernando

Industry = Small Business

Press Release Summary = With Web 2.0 came the viral network; and preceding this
Viral marketing was born. The core of viral marketing is 'word of mouth marketing',
which has been around forever and is described as the best form of marketing ever to
exist. This is the game; How does a person start a business, host its own website
and market it to interested parties without going on any other form of media? Looks
tricky doesn't it, but there are answers.

Press Release Body = If you are looking at promoting a business via a website, then
you got to give it all into making your website look attractive, interactive and
informative. People should feel good about browsing your site and you have really
got to them if they are talking about your site to their friends over IM or on the
phone. But that's just part of the parcel; viral marketing is all about one's
opinion being transferred to another. This means your site has to have features that
will help one party communicate a message and engage another, influencing him/her to
get interested about a given subject.

For example; features such as Blogs have helped a great deal to help businesses
virally market themselves. You get people who write about an experience that they
had with the new neighborhood convenience store and their bundle offers. Other
people who live in the neighborhood read this and are well informed about the
convenience store even before stepping into it. Article marketing and 'tell a
friend' options are also considered key viral marketing techniques, thus these
features are the key to virally grow your business using a website. www.ekwa.com is
a business platform that helps small and medium sized companies host their own
website and market them virally. With ekwa lite you could have a free website that
has been designed to virally market your business.



Web Site = http://www.ekwalabs.com

Contact Details = Adress: 54 horizon street, Brampton, Ontario, l6p2j2, Canada
Ph: 1-416-222-2400
Fax:1-416-222-2400
Email: dhanushka@ekwa.com

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