Released on = August 6, 2007, 10:21 pm

Press Release Author = Karen Tulis

Industry = Software

Press Release Summary = Chester, Pa., August 3, 2007 -Synygy, Inc., a recognized
authority in sales performance management, announces the release of the summer
edition of Synygy Magazine.

This latest issue, available online at www.synygymagazine.com, emphasizes people as
the foundation for success when redesigning underlying business processes to improve
sales performance management.

Press Release Body = Cover Story: Achieving Compensation Planning Success, Even
Through Two Mergers

The cover story, "On the Fly," by Rebecca Little, presents a case study on how
Synygy experts deployed a solution for a Fortune 100 company that improved the
processes and infrastructure for managing its sales compensation plans, giving the
client the ability to modify its plans as frequently as needed to support strategic
goals.

In his introductory letter for this issue, Synygy President and CEO Mark A. Stiffler
points out that by Synygy redesigning and automating the client´s formerly rigid
processes , it gained the flexibility to seamlessly go through two mergers.

"Many organizations often jump to the conclusion that their business problems could
be solved if they only had better software," he writes. "But for many business
processes, the real value breakthrough occurs when an organization places people as
the foundation of a solution."

Applying Expertise and Experience to Improve Processes
Additional articles in this issue further spotlight the value of expertise and
experience as a key to automating and managing processes. These include:

* "One For All," a case study on combining compensation plans and sales teams
following mergers and acquisitions and showing the value of constantly
monitoring results to manage rapid change
* "20/20 Hindsight," an extensive overview on the best practices for using
historical performance data to identify trends that provide valuable benchmarks
for future goals, while ensuring alignment between organizational strategy and
sales force behavior
* other features including "Ask The Experts," with answers to questions on sales
compensation management, "A Closer Look" at the use of modeling to deliver
expected results, and a "Best Practices" column on identifying high performance
sales leaders

The summer edition and past issues of Synygy Magazine are available online at
www.synygymagazine.com.



Web Site = http://www.synygy.com/synygy/news/press_release.asp?doc_id

Contact Details = Karen Tulis
Synygy, Inc.
610.494.3300 x7271
tulis@synygy.com