Released on: September 19, 2007, 1:34 pm

Press Release Author: Matthew Berriman / Private Dental Network

Industry: Advertising

Press Release Summary: TV with a Bite, Where Patients See Advertisers Now. New IPTV
ad-supported television network for dentist and waiting patients.

Press Release Body: BURBANK - Private Dental Network (PDN), Inc, a California based
media company, announced that it is launching the first digital television network
designed exclusively for dental offices and dental patients utilizing internet
protocol television (IPTV) technology.
The initial PDN national roll-out includes the top 10 major metropolitan areas and
will reach approximately 200,000 viewers per month. With the current pace of
dentists signing up for the oral health channel, PDN anticipates a national audience
of 1,000,000 viewers per month within the next 12 months.
Complete with a library of several hours of originally produced patient education
content by award winning production and graphics partners, PDN is the newest
addition to the rapidly growing out-of-home advertising segment.
"We partnered with a dynamic Hollywood production team, Fairplay Pictures, Inc., to
bring exceptional quality and entertainment value to material not often seen as
entertaining. We take fresh smiling faces to the beaches, parks and out of the
reception area to discuss oral health with anxious, waiting patients," said Matthew
Berriman, Operations Officer for PDN. A ticker brings the latest news, weather and
sports to the viewer on a wide-screen, LCD monitor.
Topics range from "Fighting Gum Disease"-with a karate-clad dentist talking about
the links between gum disease and heart attack, stroke, diabetes, and even
Alzheimers-to lasers, TMD, whitening and smile make-overs.
Testing and evaluation began in 2002 with a diverse group of California dental
offices that were early adopters of broadband services in their offices. The
brainchild of Mark Cafolla, PDN was five years in the making. "After all of our hard
work," says the long time Los Angeles entrepreneur, "the launching of this
narrowcast network nationwide is well overdue and remains highly charged with
excitement and support from dentists seeking to communicate to their patients as
well as advertisers targeting a quality captive audience."
Similar to traditional television, advertising is interspersed with originally
produced programming segments. Additionally, each location can also run custom
material such as an introduction to the office staff, dental make-overs featuring
their own patients or even their own office commercial.
Currently, general ads can be purchased through Peak Advertising, a Los
Angeles-based agency or SeeSaw Networks, a San Francisco-based agency in :10, :15,
:30 and :60-second segments.
PDN is updated every month. Following the broadcast calendar, minimum advertising
schedules range from 1-month to 12-month flights.
The captive audience generally waits for 15 to 30 minutes in the dentist's waiting
room before their appointment. "PDN is not only a great vehicle, it may be the
perfect vehicle for advertisers to reach an audience that is attentive and receptive
to dental education and entertainment focused on healthy living," says Cafolla. "PDN
truly is the advertisers' ultimate vehicle for delivery."
PDN has a panel of dentists who review and vet individual segments throughout the
scripting process through to productions completion.
Mainstay segments often include "Tooth Time," a segment of trivia that has tidbits
like how many teeth a tiger shark produces in 10 years-24,000.

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ABOUT: Private Dental Network, a Burbank, CA media company.

WHAT: A specialized television network being installed in dental office reception
areas nationwide with healthy living, lifestyle and oral health programming
delivered by IPTV technology.

WHERE: Top 10 major US cities-NY, LA, Chicago, Philadelphia, Dallas, San Francisco.
Boston, Atlanta, Washington DC, Houston.

WHEN: Roll out in progress. 200,000 viewers per month by end of September, 400,000
by end 2007.

WHY: Patients usually wait 15-30 minutes for their appointments. Many are bored
and nervous; some are anxiety-ridden. These entertaining TV clips-with news, sports
and weather tickers-inform the person about the importance of dental health,
available oral care products and services and are a great way for advertisers to
reach a captive audience.

URL: PrivateDentalNetwork.com

Additional Information:
Please Contact
Matthew Berriman, (818) 840-8525
or
Dell Richards Public Relations
(916) 455-4790


Web Site: http://www.privatedentalnetwork.com

Contact Details: Private Dental Network
4111 W. Alameda Ave, Suite #603, Burbank, CA 91505. (818)840-8525, FAX (818)8408506
matthew@mediarc.com