Released on: September 17, 2007, 8:58 am

Press Release Author: Michael Romanies /Honestech

Industry: Software

Press Release Summary: Honest Technology Named as \"Red Herring 100 Asia\" Award
Winner for 2007

Press Release Body: Top 20 Software Vendor Honestech, Inc. Recognized By Red Herring
As A Top 100 Most-Promising Private Technology Venture
San Francisco, CA, September 17, 2007 - Red Herring Magazine has recognized Honest
Technology, a premier supplier of digital video and Internet Protocol (IP)
communication and entertainment solutions, as a winner of the prestigious Red
Herring 100 Asia 2007 award.
Winners were selected from a pool of more than 800 applicants based in 16
countries/regions including China, India, Japan, Singapore, Korea, Australia and
Vietnam. The names of the 200 companies short-listed as finalists for the Red
Herring 100 Asia 2007 along with the 100 announced winners can be found online at
http://www.herringevents.com/asia07/index.html.
The Red Herring editorial team carefully selected the winning companies based on
both quantitative and qualitative criteria such as financial performance, technology
innovation, quality of management, execution of strategy, and integration into their
ecosystem. The 100 winners are based in 16 countries/regions including China, India,
Japan, Singapore, Korea, Australia and Vietnam.
\"After a rigorous evaluation process, we're very happy with winners we selected,"
said Joel Dreyfuss, Editor-in-Chief of Red Herring. "There was a large pool to
choose from and we're impressed by the caliber an innovative talent bursting from
Asia's business and technology sector."
"We are so proud and honored in receiving the prominent winner of the Red Herring
100 Asia Award", said Soo Woo Lee, CEO of Honest Technology, a TOP 20 ranked
Software Company the U.S., recognized by the NPD Report for the Software Utilities,
Graphics, Video and Audio editing categories. "Winning this award confirmed
Honestech's well deserved international reputation for the highest quality in
digital multimedia software industry and brought us the encouragement and
inspiration to endeavor forward in this industry."
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About Honestech, Inc.
Honestech, Inc., is a subsidiary of Honest Technology Co. Ltd., a premier supplier
of digital video and Internet Protocol (IP) communication and entertainment
solutions. Founded in 1998 by a group of digital pioneers, the company's vision is
to bring high-quality digital video into PC, handheld and phone users' daily lives
by transforming the way digital video is created, delivered and experienced. As a
pioneer of real-time MPEG encoding/decoding software technologies, Honestech is
working with innovative companies around the world to enable the transition from
analog to digital video.

About Red Herring
Red Herring is a global media company uniting the world's best high technology
innovators, venture investors and business decision makers in a variety of forums: a
leading innovation magazine; an online daily technology news service; technology
research, and major events for technology leaders around the globe. Red Herring
provides an insider's access to the global innovation economy, featuring
unparalleled insights on the emerging technologies driving the economy. For more
information, visit www.redherring.com.



Web Site: http://www.honestech.com

Contact Details: Mike Romanies
Miker@fuelmarketingandsales.com
512-832-9995