Released on: September 21, 2007, 2:44 am

Press Release Author: Isenzo

Industry: Computers

Press Release Summary: Isenzo has announced the release of version 1.1 of
Mediacaster, a flexible and cost-effective software product that makes it easy to
create and manage a variety of out-of-home TV networks such as Digital Signage,
Retail Television and Public Information Displays.

Press Release Body: The recently launched Isenzo focuses on developing software and
solutions for broadcast multimedia. Explaining the relevance to advertisers and the
industry at large, Peter Robson, CEO of Isenzo, says "Forward-looking advertisers
are aware that the traditional mass-media landscape is fragmenting into many
vertical markets. As the one-to-many model declines, targeted one-to-one
communication is emerging as a key strategy for the future".

Robson continues "Highly targeted channels like out-of-home networks and retail
television are proving to be extremely effective at communicating the brand
proposition directly to the consumer at the point of purchase, however costs have
being a decisive obstacle to-date."

Acknowledging set-up and running costs as major barriers to entry, Isenzo has
developed Mediacaster which allows users to create and manage a variety of digital
media channels including retail TV, digital signage, public information displays,
electronic billboards and other captive audience networks.

Mediacaster is a modular software suite that has been designed to take advantage of
broadband networks and compressed HD media formats. Its backbone is a robust
communication component that is optimised for bandwidth efficiency and network
resilience, ideally suited to broadband infrastructure. On top of this backbone,
sits a comprehensive database component that allows users to create and manage
highly complex channel infrastructures.

Having tested the communications components in the field for almost a year, Isenzo
is confident that the product is extremely stable and able to cope with disconnects,
power failures and limited bandwidth. In addition to this the database that controls
the system has been carefully designed for scalability, allowing users to quickly
expand their network, adding new channels and playout points without any downtime.

"Additionally, our modular approach allows us to quickly develop and implement new
features for the software. Many exciting modules are planned for release later this
year and users can look forward to regular updates," explained Peter Scholtz, CTO of
Isenzo.

Digital media networks are growing at a phenomenal rate in the US and Europe with
projected annual growth of nearly 50%. Cap Ventures forecast that the digital
signage industry alone will be worth $2 billion by 2009. Retailers, Hospitality
Chains, Corporates and Government Departments are all discovering that targeted
communication is an efficient and effective method of delivering their message.
However, the high price of entry has excluded many entities that would benefit from
these new technologies.

The three main cost centers in any network are the video displays, the communication
infrastructure and the channel management software. Prices of displays are
plummeting; a large format flat screen costs less than half of what it did 18 months
ago. Broadband too is getting cheaper as competition increases.

However, channel management software still comes at a heavy premium. High prices,
yearly license fees and hidden costs for support and upgrades prevents wider
adoption of this effective new method of communication.

Web Site: http://www.isenzo.com

Contact Details: Address: Unit 4.4, Media Hive, Glynnville Terrace, Cape Town, South
Africa

Phone: +27 82 8708550

Fax: +27 82 1318708550

Email: info@isenzo.com