Released on: October 15, 2007, 12:00 pm

Press Release Author: AdvantaPure

Industry: Pharmaceuticals

Press Release Summary: Multi-layer silicone hose, called APSM, from AdvantaPure is
now available in custom colors for easy recognition. Colored APSM makes line
identification quicker, as it eliminates the need to read a label. Allows
recognition anywhere along the hose.

Press Release Body: AdvantaPure is pleased to announce that its APSM reinforced
silicone hose is now offered in custom colors for easy line recognition. Previously
available only in white, APSM is used for applications involving elevated pressure
levels in pharmaceutical, bioprocess, biomedical, food, beverage, chemical,
cosmetic, and pure fluid transfer.

Color is a valuable tool for identification and may be used to signal capabilities
or limitations, allow for instant recognition, create traceability, or improve
safety. Process lines are quickly and easily known by sight, eliminating the need to
read a label-a great advantage in situations when time is crucial. APSM in colors
allows for identification anywhere along the length of the hose.

APSM is constructed of a core of low volatile, platinum-cured silicone for purity.
The core is then wrapped in four layers of alternating polyester mesh fabric and
additional silicone, with the outermost layer available in custom colors. These
colors are part of the silicone material and will not rub off.

A versatile product, APSM is durable and heavy duty yet flexible, making it ideal
for pressure-rated discharge applications. It may be sterilized by autoclave, CIP,
SIP, and gamma radiation processes. The material has undergone extensive testing and
meets USP Class VI, FDA, ISO, European Pharmacopoeia, and 3-A standards. APSM
withstands temperatures from -100°F (-73°C) to 400°F (204°C).

In addition to custom-colored APSM, AdvantaPure is also able to offer a
wire-reinforced version of the same hose, called APSW, in custom colors. The company
provides services such as hose assemblies, electropolishing of fittings, and process
component identification solutions as well.

Note: Because APSM in colors is a custom product, lead times and minimum order
quantities apply.

For more information on APSM in custom colors, contact the team at AdvantaPure, 145
James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax
888-258-4293 or 215-526-2167; e-mail: sales@advantapure.com; general APSM web page:
http://www.advantapure.com/apsm.htm.

About AdvantaPure and NewAge(R) Industries
AdvantaPure, a division of NewAge Industries, specializes in ultra-clean products
for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic
industries. All products are manufactured, stored, and shipped using the cleanest
methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures and fabricates thermoplastic
and thermoset tubing and hose. The company offers one of the broadest product lines
of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication
services are unrivaled. NewAge Industries maintains a large inventory and prides
itself on same-day shipment of 98% of orders for its core product lines. In 2006,
NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its
employees and customers.

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AdvantaPure(R) and NewAge(R) are trademarks of NewAge(R) Industries, Inc.

Web Site: http://www.advantapure.com/apsm.htm

Contact Details: AdvantaPure
145 James Way, Southampton, PA 18966
215-526-2151, info@advantapure.com
www.advantapure.com