Released on: October 22, 2007, 9:56 pm

Press Release Author: Matt Bacak

Industry: Small Business

Press Release Summary: Hooking onto a customer by having the right copy can expand
your business

Press Release Body: Farmington, MI---Create a hook for the copy. The hook makes the
reading a must read. Good copy captures the attention of the reader putting aside
all distractions. A hook can be a simple statement that grabs the reader by the
neck and doesn't let them go. The hook can tap into a variety of emotions from
curiosity to fear. How do you find the hook for copy? Do sales detective work.
Find benefits that the product creator doesn't know. Find snippets of information
that the product creator takes for granted, but the customer would find useful. The
product creator may have to get an outside source to seek out this information to
ensure that their product can be best described. These snippets and sound bytes of
information can be transformed into compelling headlines.

Another copywriting mistake is when people are afraid to ask for the order in their
copywriting. Wake up the inner salesman. The inner salesman knows to blatantly ask
for the order. Drop any hesitations and face the fact that the inner salesman has
to run the show. Writing the copy is the easy part, while jumpstarting the inner
salesman tendencies is the hard part. Take the time to focus on the inner salesman
and the copy will convert better, guarantee. An inner salesman knows that while
people say they don't like to be hard sold that is only part of the picture. If
there is a product that is fantastic and perfect for the target reader/customer then
it is a duty to hard sell the product. The target customer must be convinced that
the product will make their life better. Be careful because the foundation of a
hard sell is a product that is of high quality and over delivers. If it is a low
quality product then one shouldn't try to sell it in the first place. When there is
a hard sell do not use exclamation points or too much capitalization. This is the
same as shouting the copy which doesn't work. Convey that sharing this information
with the customer will better their life.

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Contact:
Stephanie Bunn
2935 Horizon Park Drive Suite D
Suwanee, GA 30024
(770) 271-1536 www.internetmillionairemind.com

This site will also detail Inner salesman, Hard sell, Hook, Copywriting mistake,
Copy hook, Copywriting

This Press Release has been submitted by PREasy.com


Web Site: http://www.powerfulpromoter.com

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Atlanta, GA
30097
770-271-1536