Released on: October 3, 2007, 8:52 am

Press Release Author: BlueStar

Industry: Electronics

Press Release Summary: The Advantage DLX is engineered with a metal frame and metal
print mechanism for exceptional reliability and durability, and features a 32-bit
processor and 16-MB of DRAM and Best-in-Class first label out speed.

Press Release Body: Florence, KY-October 3, 2007-BlueStar, the leading innovator in
solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products,
is announcing that it will be distributing the new Advantage DLX desktop barcode
printer from Cognitive Solutions.

Offered in both 2-in. and 4-in. wide models, the Advantage DLX is now available in a
new "anvil black" color to compliment today's desktop computer color schemes. The
4-in. models are designed specifically for industrial applications such as shipping
labels, parts identification and work-in-progress labeling. The DLX 2-in. models are
perfect in applications where space is at a premium, but performance cannot be
sacrificed.

The Advantage DLX is engineered with a metal frame and metal print mechanism for
exceptional reliability and durability, and features a 32-bit processor and 16-MB of
DRAM and Best-in-Class first label out speed-up to ten times faster than its
predecessor, the Blaster Advantage. It also features: a 5-in. per second (ips) print
speed; full connectivity including USB, Serial/Parallel, and internal Ethernet (USB
Standard); a 2-yr warranty; and user-selectable firmware languages for easy
integration into legacy printer applications.

"The DLX printer.is a great value for those who demand reliable performance from
their label printer for years to come. We've improved the print and first-label-out
speed and more communications and emulations for a printer that's truly
best-of-breed," says Barry Knott, Senior Vice President and Chief Marketing Officer
for ATSI Holdings (Cognitive's parent company).

Mark Fraker, BlueStar's VP of Marketing adds: "BlueStar is excited to add the
affordable Advantage DLX label printer to our product mix. Its durability will
contribute to the success of our customers."

About Cognitive Solutions
Cognitive Solutions, a subsidiary of ATSI Holdings, Inc., is a leading provider of
on-demand barcode printers, software, labels and ribbons to the retail, healthcare,
manufacturing, and service sectors worldwide. Its AdvantageT and C SeriesT printers
satisfy a wide range of applications for compact, high-performance, and
ultra-reliable printing solutions. Its AdministratorT software provides
user-friendly tools for integrating Cognitive printers into diverse operating
systems and assures compatibility with many legacy laser and thermal printer
environments. For more information about Cognitive, visit www.cognitive.com or
800-451-9874.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection, radio frequency identification (RFID), and wireless mobility products.
BlueStar works exclusively with VAR Partners, providing them with complete solutions
at competitive prices. The company brings unequaled expertise to the market, offers
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.


Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
BlueStar PR Specialist
24 Spiral Dr.
Florence, KY 41042
800-254-9776
kking@bluestarinc.com