Released on: October 24, 2007, 7:44 pm

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: Direct Marketer invites entrepreneurs to her blog to ask
industry-secret questions. no question goes unanswered - no strings attached.

Press Release Body: Clearwater, FL, October 2, 2007 - Direct Marketer, Joy Gendusa,
challenges industry protocol by encouraging entrepreneurs to ask questions related
to marketing via her blog that she answers with industry advice that ad agencies
charge dearly for. The entries of Joy's blog is a telltale sign of entrepreneurs
swimming in a sea of misunderstood marketing data reaching for the safest and most
sustainable raft. Questions from various industries are fielded with hard-won
experience by the self-taught marketer and Gendusa encourages business owners to
seek her advice before spending their marketing dollars - whether they use her
direct mail services or not.

Gendusa discovered in researching certain industries that the majority of
entrepreneurs know very little about marketing. In addition to posting her marketing
blog, she has organized marketing boot camps to help close the gap of misinformation
and counter the downtrend in business marketing education. The purpose of both
continuing educational opportunities is to disabuse professionals of false industry
data and supplant it with sound advice and knowledge of upcoming trends that will
help entrepreneurs innovate and grow their businesses.
Blogging has many attributes that bring the information age to a whole new realm of
data sharing. Yet, despite blogging's ease and popularity, 79% of existing blogs are
currently inactive. Technorati reported that only 21% of the 94.9 million blogs it
is currently tracking had been updated within the previous 90 days.
According to Gendusa, blogs don't need to be updated daily as long as the content is
useful, it can be modified less often and still be beneficial.

Gendusa says she is not afraid of advising business owners who may then choose a
different direct mailer to assist them - she feels that if business owners are
educated before spending their marketing dollars they will be more in control of
their marketing dollars.

"The risk for the entrepreneur today is where to put their money in the marketing
machine," advised Gendusa. "There's a lot to be learned about marketing.and one
promotional avenue coupled with another can increase one's business exponentially,
if done correctly for that particular industry."

To post a question on Joy's blog one can log intohref=\"http://Postcardmania.com/askjoy\">www.PostcardMania.com/AskJoy. Responses
are posted expeditiously.

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2006 revenues estimated at
$17,000,000. Gendusa began in 1998 with zero investment capital. Today, her
Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million
and mails 2 million postcards representing over 350 business, finance and industrial
clients each week. Visit Visit PostcardMania\'s web site at href=\"http://Postcardmania.com\">www.PostcardMania.com or
PowerMarketingMania\'s web site at www. PowerMarketingMania.com

Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

www.PostcardMania.com