Released on: October 6, 2007, 8:19 pm

Press Release Author: Lyrical Knockout Entertainment

Industry: Entertainment

Press Release Summary: READING FROM SINATRA TO SHANKAR
Daughters of Music Legends Encourage Literacy with Hip-Hop Activist

Press Release Body: Toronto -- Nancy Sinatra, daughter of American music legend
Frank Sinatra, and Anoushka Shankar, daughter of India music legend Ravi Shankar,
have collaborated with Canadian music personality Raoul Juneja (a.k.a. Deejay Ra)
for a series of \'back to school\' themed radio PSA\'s as part of Lyrical Knockout
Entertainment\'s acclaimed \'Hip-Hop Literacy\' campaign.

In support of books written by Nancy and Anoushka about their legendary fathers
(titled \"Frank: An American Legend\" and \"Bapi: The Love Of My Life\" respectively),
Juneja is also encouraging a variety of Sinatra and Shankar school activities, aimed
at developing stronger literary and performance education of the Sinatra and Shankar
legacies amongst today\'s music students.

Besides starring in popular 1960\'s films opposite co-stars such as Peter Fonda in
\"The Wild Angels\", Nancy\'s \"Movin\' With Nancy\" 1967 color TV special featuring her
performances alongside Frank Sinatra, Dean Martin and Sammy Davis Jr. is widely
attributed as one of the inspirations for the modern music video. In addition to
Quentin Tarantino recently featuring Nancy\'s classic \"Bang Bang (My Baby Shot Me
Down)\" song as the theme of his \"Kill Bill: Volume 1\" film, Grammy-nominated
vocalist Nancy Sinatra performed as herself in one of the final episodes of \"The
Sopranos\".

Besides making her recording debut at age 13 and her solo album debut at age 17,
Anoushka became the youngest person ever nominated in the Grammy \'World Music\'
category at age 20, and in 2006 became the first Indian woman to perform as part of
the Grammy Awards festivities. In addition to being featured in numerous
documentaries covering her performing around the world with Ravi Shankar, Anoushka
Shankar earned an Indian Film Award nomination for her debut acting role at age 23,
and was recently a featured musician on the soundtrack of Deepa Mehta\'s
Oscar-nominated film \"Water\".

Juneja\'s \'Hip-Hop Literacy\' campaign was launched early 2004 with the support of
\"Get Shorty\" author Elmore Leonard. Additional radio PSA\'s of Juneja\'s feature \"Ali\"
actor Giancarlo Esposito, \"Mississippi Masala\" actress Sarita Choudhury, and comic
author Stan Lee among others, encouraging movie and music themed books to students
uninterested in reading as alternative literacy developing methods.

Web Site: http://www.LyricalKnockout.com

Contact Details: deejay_ra@chrwradio.com
416-988-5363