Released on: October 3, 2007, 9:53 am

Press Release Author: Vikas Khanna

Industry: Food & Beverage

Press Release Summary: iFood.tv offers a single platform for food related
infotainment and social networking to millions across the globe.

Press Release Body:
New York October 1, 2007: Chef Vikas Khanna, an exceptionally proficient chef and a
rare philanthropist, has wowed millions with his culinary skills. Vikas has won
acclaim from prestigious organizations such as the James Beard Foundation, lectured
at various prestigious institutes including Harvard, and founded his own non-profit
organization. However, much of Vikas's recent popularity is attributed to his
participation on iFood.tv (http://www.iFood.tv) - a distinctive, buzzing, and
growing online video community of food lovers. Vikas is one of the few web savvy
chefs who believed in the power of the internet and partnered with iFood.tv, over a
year ago, to distribute his video recipes through the website. Ever since, his
recipes have garnered thousands of views and made him popular with audience that he
could not have reached otherwise.
His popularity recently landed him a part on 'Kitchen Nightmares,' a critically
acclaimed TV program hosted by British Celebrity Chef Gordon Ramsey. Greeted by
rotten meat, roaches, and a wobbly chair on his entry to Dillons, a popular
restaurant in New York, Gordon decided to give the restaurant a complete face-lift
and roped in Chef Vikas Khanna to lead this metamorphosis. Aired on FOX network, the
show was watched by 17 million viewers all over the US. This is the first power
house performance by a popular "web chef" on a primetime network in the US.
iFood.tv, the trail blazers in the world of social networking inspired by the love
for food, was the only video platform to showcase Vikas Khanna. Today, iFood.tv has
carved a distinct niche for itself connecting million of foodies across the globe.
Discussing his passion for food and his association with iFood.tv, Chef Vikas Khanna
said, "It is extremely satisfying to leverage the ubiquitous theme of food and the
ever-expanding reach of the internet to bring people together. In an online, ever so
shrinking world, iFood.tv gave me an opportunity to reach out to millions of
'foodies' all over the world. And today I am deeply touched by the extremely
overwhelming response to my episode on Kitchen Nightmares. It is heartening to know
that our hard work revived a restaurant."
A favorite on iFood.tv, Chef Vikas Khanna has over 30 video recipes posted on this
unique platform. His first and deliciously mouth watering video recipe, 'Spice Rub
Turkey with Pineapple and Mustard Glaze recipe' is still a hit among the viewers.
All his video recipes can be viewed at http://www.iFood.tv/vikas_khanna.
"It is indeed a moment of great pride for us to see one of our most talented chefs
enthrall millions of viewers on a popular Food Show on a US primetime network.
Driven by the passion for food, our vision is to leverage the infinite potential of
the web to connect likeminded foodies globally and give shining stars such as Vikas
Khanna, a platform to exhibit their expertise to the world at large. We are working
hard to make this success happen for our other partner chefs as well. We wish Vikas
many more such successes in future", an overjoyed Alok Ranjan, CEO iFood.tv
commented.
About Vikas Khanna
A globally renowned Chef Vikas Khanna was born in Amritsar, India. Vikas endured
congenital birth defects, followed by disabling injuries, which instilled in him a
lifelong desire to "give back." He has worked with and founded many charity
organizations, including "Cooking for Life", an Award Winning organization that
works with the World's Top Chefs to put on events that raise money and awareness for
different causes around the World, including 9/11, Tsunami Relief, and Darfur. He
has also founded Sakiv, a non-profit foundation benefiting Save the Children
(www.savethechidren.org) for preventing blindness for children. Vikas has been
recognized for his success and charity by many organizations, including UNICEF, ABC
news, Save the Children, and the Council City of New York.
About iFood.tv (www.iFood.tv)
iFood.tv is a distinctive and rapidly growing online video community of food lovers.
Started in Jan 2007, this unique food driven platform has taken the web 2.0 world by
storm with over eleven million hits a month in a short span of its existence.
Inspired by the mission to 'Serve food lovers simply,' iFood.tv offers a single
platform for food related infotainment and social networking to millions across the
globe. Whether you are a professional chef or a simple food enthusiast, you can
share and enhance your culinary skills through video cooking shows, blogs and
forums; find and meet "taste buddies"; discover exciting restaurants and enjoy
interesting food shows and events on this multifaceted platform. In addition, you
can also upload your own videos on iFood.tv, start a personal channel and embed your
own channel on your website.
So don't be left behind. Log on to www.iFood.tv and enjoy a superlative food
experience like never before.

Web Site: http://www.iFood.tv

Contact Details: Nitin at media@iFood.tv