`Sivaji` - 150 days at the box office!

Released on: November 20, 2007, 2:50 am

Press Release Author: Galatta

Industry: Entertainment

Press Release Summary: Rajini-starrer 'Sivaji', released in mid-June this year, has
completed a successful 150-day run at the box office. Rajinikanth's fans are
overjoyed at this mega success and celebrate it with gaiety and fanfare.

Press Release Body: Rajini has once again ascertained his Super Star status! His
latest film 'Sivaji' has just completed 150 days at the box office and fans are
celebrating their hero's power at the box office. What's more remarkable is that the
movie is still recording full-house run in the theatres.

Looking into the background of the movie, we see the masters behind the making of
'Sivaji'. This mega hit was directed by Shankar. Musical score and soundtrack were
done by maestro A.R. Rahman, with lyrics coming in from Vairamuthu, Vali, and Pa
Vijay. It was AVM\'s 168th venture and superstar Rajini's ninth film with AVM.
Incidentally it was also Shankar\'s ninth directorial venture. Rajini's count on the
success of number nine proved right for everyone involved in the film. Released in
18 theatres in Chennai, it is reported to have fetched an astounding Rs. 1.35 crores
in a mere four-day run after release, setting a record that no other Tamil movie had
ever achieved so far. It is also the first Tamil movie to come on top in UK and
South Africa. It has made excellent screening in Malaysia, Sri Lanka and the Gulf
countries. Sivaji was released simultaneously in Telugu also.

What was so different in this movie? What set it apart from other movies releasing
at the same time? What sets it apart from Rajini's other movies? The answer to all
these questions lies in one word: innovation. It is a meeting of great minds. The
movie itself is the best brainchild of the stalwarts in the tinsel world. Hence, the
result: a grandiose, remarkable and one-of-its-kind movie! First, it is the
extensive effort in innovative make up. Second, it is the compelling story. The
third and the final thing is the stylish and trendy character of Rajini.

Director Shankar took exceptional care with regard to the character of Sivaji. His
crew members were advised to watch all of Rajini's movies with an eye on his make-up
and style. They came to the conclusion that Rajinikanth's hairstyle in
'Padikkadhavan' (1985) was the best. The artist who did makeup for that film was
summoned to do the same in 'Sivaji' and this step came out with tremendous success
as is seen in Rajini's youthful appearance throughout the film. In order to enhance
his looks, a French make-up artist was flown in and stayed in India throughout the
film's working. Rajini dons 15 different attires throughout the film, all of which
show him in all youthfulness and star quality. Costumes were done by none other than
famous North Indian fashion designer Manish Malhotra.

The digital media partners for the movie are Galatta.com and Hungama.com. They also
ascertain the overwhelming reception for the movie. For more information please
visit www.galatta.com and www.sivajitheboss.com (The official site of the movie
Sivaji).


Web Site: http://www.galatta.com

Contact Details: Galatta
Plot No 3, Vaigai Colony II Floor,Madurai
91-452-2522257
natasharoi@gmail.com

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