Released on: November 21, 2007, 12:19 pm

Press Release Author: Digital Awol ltd

Industry: Marketing

Press Release Summary: Update of Google has seen many business models under attack.
SEOTraining.com has found that although the update has changed some page rank, it
has not affected real search engine rankings.

Press Release Body: In a recent update of how Google assigns authority, many
websites were assigned a reduced Trust Rank based on Googles PR system. Google
assigns a rating scale of 0 -10 as a form of reputation for a website.

This comes after Google has voiced its dislike of the purchase of paid links for the
reason of influencing the search results. Business models have been based on the
buying and selling of links.

\"Many opinions had been made that these two events are connected and they effect the
ranking of web sites. This is common in the SEO (search engine optimization) area
and provides a distorted view of the world,\" said Paul Easton from
SEOTrainingLive.com

Only an assessment of a specific site can provide us real, measurable information.
One site that lost a large measure of its PR (Page Rank) from a rating of 10 to 6 is
statcounter.com

\"In a keyword assessment statcounter has over 3129 high keyword ranking listings.
One of the number one ranked keywords, is web stats. Based on the Gtrends tool from
the keyword research site, Wordtracker, this word receives 18750 estimated searches
per month in Google. Statcounter has maintained this top ranking both before and
after the update,\" said Paul.

\"This brings us the conclusion that the reduction of page rank change was more of
just a reshuffle of authority, rather than a change of how Google ranks web sites.
Other sites that sell paid links have had similar outcomes,\" - said Paul Easton from
SEOTrainingLive.com

Its important to have measurable, real information based on facts rather that the
guidance of a tool like page rank. I make it my goal to educate on numbers rather
than opinion of the masses.

SEOTrainingLive.com officially opened in October 07 and is poised to be the trusted
source for Natural Search Strategies and self - help free web traffic education.

For more information about SEOTrainingLive.com and a Free Guide: A plan for free web
traffic Go to : http://www.SEOTrainingLive.com/ or by email at
support@SEOTrainingLive.com

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Web Site: http://www.SEOTrainingLive.com/

Contact Details: 4/10 Roslyn Rd,
Mt Wellington,
Auckland
New Zealand (NZ)
1060