WORLD-CLASS ARTESIAN SPRING WATER 1 litre(tm) USA DRAWN DIRECTLY FROM NEW US SOURCE
Released on: November 12, 2007, 2:42 pm
Press Release Author: Tim Yates/ JS2 Communications
Industry: Food & Beverage
Press Release Summary: Au Sable State Forest in Michigan provides clean, crisp and invigorating water
Press Release Body: Toronto, Canada (November 9, 2007) -- 1 litreT, an award-winning Artesian spring water with a revolutionary integrated cup, announced today that its 1 litreT USA will now be bottled directly from the pristine Au Sable State Forest in the heart of northern, lower Michigan.
The Au Sable River, is protected and surrounded by thousands of acres deep in the Au Sable State Forest. 1 litreT USA is naturally filtered as it percolates through the glacial sand and rock in a confined aquifer. With a perfect PH balance and low mineral composition, the artesian spring water's taste is exceptional, clean, crisp and invigorating.
"We carefully selected this source, using our extremely high standards for taste and quality," said Arie Sibonney, co-founder of 1 litreT Water Company. "We are thrilled with the reaction from our new and existing clients and are certain that 1 litreT USA will continue to please even the most discerning palate!"
One of the five largest ground-spring rivers in North America, the Au Sable River, was created by the geological upheavals over several millennia. Deep within the earth is an immense hydrogeological formation known as an aquifer that dates back to the quaternary era and was formed by the rise and fall of glaciers. The glacial sand is surrounded by clay which protects the water from pollution. The 1 litreT aquifer is fed by rain, snow and melted ice which very slowly travels to the natural spring's orifice through a vast natural filter. The aquifer is perfectly insulated from the threat of exterior infiltration by dense layers of protective clay, protecting the water from pollution.
The company will continue to bottle 1 litreT Canada directly from the pristine Northumberland Forest, a highly protected, century old, world class aquifer in the heart of Canada. The source is situated in a government protected region located in the Oak Ridges Moraine and is one of the largest government conservation areas in the world, spanning over 400,000 square acres.
About 1Litre 1 litreT is an award-winning water drawn directly from two pristine sources in Canada and the USA. Its revolutionary design, which features an integrated cup, combined with a uniquely fresh, crisp, invigorating taste, has made 1 litre a must-have at the finest hotels, restaurants, casinos, spas and resorts in over 24 countries. The product is available in one liter and one half-liter sizes. For more information, visit www.1litre.com. ###
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Contact Details: Contact: Tim Yates JSē Communications 212.905.6262 tyates@js2comm.com