Released on: December 12, 2007, 8:39 am

Press Release Author: Comodo Group

Industry: Software

Press Release Summary: eMerchants can leverage Comodo\'s high brand recognition to
drive higher visitor conversion with a free ROI-based program offering

Press Release Body: Jersey City, NJ, December 12, 2007 - According to a study
conducted by Harris Polls in May of 2006, consumers do not have a high level of
trust in eCommerce sites. In the study, Harris measured \"levels of trust\" and found
that only 5% of consumers have \"a great deal\" of trust in eTailers and over 50% of
consumers do not trust eTailers at all or trust them very little. To address this
growing trust gap, Comodo, a leading Certification Authority, today announced the
launch of Comodo HackerProof, a new eMerchant service that drives visitor conversion
by certifying that the site has been tested and meets Comodo\'s stringent security
standards. Sites passing Comodo's vulnerability scans and are certified to be free
of security gaps can display the HackerProof trust mark. The HackerProof trust mark
has been shown to be highly valued by eMerchants as an endorsement of the site\'s
credibility because over 100 million people associate the Comodo brand with
security, making Comodo\'s brand credibility one of the highest among vulnerability
scanning providers. As proof of the Comodo brand's ability to drive conversion,
Comodo offers this advanced service for free until the eMerchant sees at least a 5%
increase in site conversion rates thus providing a compelling ROI (return on
investment) and business case for this implementation of this solution.

The business goal of all eMerchants is to increase online conversion of site traffic
with brand credibility recognized as one of the most important factors driving this
dynamic. According to the Association for Consumer Research, brand credibility,
\"...requires that consumers perceive that the brand have the ability (i.e.,
expertise) and willingness (i.e., trustworthiness) to continuously deliver what has
been promised ...\" It can be a challenge for eMerchants to communicate this level of
brand credibility to site visitors. Comodo HackerProof service was specifically
designed to give eMerchants the tools to ease consumer\'s fears and establish a high
level of brand credibility through a technologically advanced trust mark that
provides:

* a simplified mechanism for a site visitor to obtain site business credentials
* proof of a site\'s security against hackers
* powerful \"endorsement\" of the site\'s credibility through association with
Comodo - a highly recognized trust brand

The technology behind the HackerProof Trust Mark.

Comodo delivers significant brand credibility to a site because site credentials are
visible and verifiable throughout the customer\'s interaction with exclusive,
patent-pending technologies including:

* Exclusive \"fixed position\" technology allows the trust mark to be a constant
presence on the site to act as a reminder to the site visitor that the site is
safe to transact on. This capability is unlike any other site seal that
\"disappears\" once the site visitor scrolls down on the page.
* Access to full trust credentials in one easy roll over action without
requiring the site visitor to get diverted to another site to verify credential
information. This provides on site reassurance to the visitor that helps drive
trust and ultimately conversion.
* Patent-pending \"Tamper proof\" verification capabilities that site visitors can
use to verify the authenticity of the trust mark. Using the free plugin
(VerificationEngine), site visitors can immediately distinguish authentic trust
marks from ones that have been pasted and put on a site fraudulently. As a
result, site visitors can trust that the HackerProof trust mark is authentic
further increasing visitors\' trust in the site.

\"The increase in online security threats continues to strain the Internet\'s growth
as consumers become more cautious in their online behavior. With the introduction of
the HackerProof service, eMerchants have a powerful new tool to combat these growing
concerns.\" said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo.
\"Comodo developed this advanced trust mark technology to provide a better user
experience with an interaction that allows consumers a simple and reliable way to
verify a company\'s trust credentials. This in turn will increase a site\'s online
conversion rates - the most important business driver in the market today.\"

Comodo\'s confidence in this breakthrough trust mark is such that Comodo will provide
a risk free way for eMerchants to \"test drive\" this technology. Comodo HackerProof
comes free of charge until A/B testing results prove that pages served with the
HackerProof trust mark realize an increase in conversion rates of at least 5% over
pages served without the HackerProof trust mark. In this A/B testing mode,
eMerchants can easily assess the incremental value of the HackerProof trust mark.

For more information on the HackerProof trust mark and other Comodo technologies,
please visit http://www.comodo.com/hackerproof/index.html.
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and individual
consumers to interact and conduct business via the Internet safely and securely. The
Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail
Certificates; award winning PC security software; vulnerability scanning services
for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the
growth of Internet-crime distinguish the Comodo companies as vital players in the
Internet\'s ongoing development. Comodo secures and authenticates online transactions
and communications for over 200,000 business customers and 3,000,000 users of our
desktop security products.

For additional information on Comodo - Creating Trust OnlineT visit
http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com

Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com