Released on: December 19, 2007, 7:21 am

Press Release Author: Val Carolin

Industry: Environment

Press Release Summary: Social media portal engages large international audience
online

Press Release Body: ATLANTA, Dec 7, 2007 - The Georgia Aquarium announced the
release of its new International Adventures project - an interactive map that
connects Aquarium visitors with the rest of the world through shared photos. The
social media portal utilizes a "mashup" (a combination of separate technologies)
from Google Maps and Flickr where members from around the world can post and share
photos of their experience.

Beach Clark, Georgia Aquarium's Vice President of Information Technology, said, "The
map has been a hit with our visitors. It has been viewed by thousands of people
online and in the building, and it has been an excellent tool in communicating that
the Georgia Aquarium is an international destination."

CEO and founder of What's Up Interactive, Richard Warner, is thrilled with the
outcome of this project. "Our relationship with the Georgia Aquarium is one of
partnership. We worked closely with the Aquarium staff to develop this solution and
offer an effective way to engage the Georgia Aquarium's international audience
online. Being the interactive marketing provider, our What's Up Interactive team
was able to effectively combine design and technology to create a wonderful
experience for the visitor."

Bernie Marcus, Georgia Aquarium benefactor and Chairman of the Board, originated the
idea of Aquarium visitors from around the world being able to share their stories
and photos on the Aquarium's Web site. Marcus wanted to highlight that the Aquarium
was not only for residents of Georgia and the Southeast, but for everyone around the
world. He also wanted to give guests a look at the Aquarium through the eyes of
their peers, other Aquarium guests. The Aquarium turned to What's Up Interactive to
find the best way to realize Marcus' latest vision.

About What's Up Interactive
What's Up Interactive is a leading Web technology and interactive marketing company
providing Web, video, and podcast production and strategic internet marketing
services. The company's clients include Fox Television Stations, the Georgia
Aquarium, Cox Communications, Coca-Cola, and KnowledgeStorm. What's Up Interactive
also owns and operates local Daybook media portals in Atlanta and Dallas/Fort Worth.
For details, visit www.whatsup.com, or call 888-WHATSUP.

About Georgia Aquarium
The Georgia Aquarium in Atlanta, Georgia, is the world's largest with more than
eight million gallons of water and the largest collection of aquatic animals. The
mission of the Georgia Aquarium is to be an entertaining, educational and scientific
institution featuring exhibits and programs of the highest standards, offering
engaging and exciting guest experiences and promoting the conservation of aquatic
biodiversity throughout the world. For additional information, visit
www.georgiaaquarium.org.



Web Site: http://www.whatsup.com

Contact Details: Val Carolin
What\'s Up Interactive
1200 Ashwood Pkwy.
Atlanta, GA 30338
val@whatsup.com
770-407-8901