Released on: January 31, 2008, 6:28 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: Automation.com Reports Value of Europe for North American
Manufacturers

Press Release Body: With the Dollar/Euro exchange resting at an average of $1.50 and
the British Pound above $2.00 for some time now, manufacturers from every U.S.
industry sector are shifting their marketing and geographic reach to Europe. The
manufacturing marketing research division of TR Cutler, Inc. based in Ft.
Lauderdale, Florida conducted a national survey of 1088 privately held manufacturers
in December 2007 to determine anticipated 2008
manufacturers' marketing expenditures. One of the
statistically significant findings of this survey was the dramatic decrease budgeted
in U.S. tradeshow attendance by 64% compared to 2007.

Manufacturing journalist Thomas R. Cutler recently profiled, "The value for North
American Exporting to Europe Proves Manufacturing Profit Center for 2008" in the
current issue of Automation.com.
According to Cutler, "The dollar, having steadily lost value against major
currencies over the past few years, has helped exports; the weak dollar will only
continue to make local goods more affordable around the world and give exporters an
advantage against otherwise competitive European rivals. From technology
manufacturing companies to medical devices manufacturers, all are poised to
experience significant international sales benefits in 2008 as long as the marketing
support tools are positioned and measurable."

Economic experts predict that this recent trade surge (notably in the third and
fourth quarters of 2007) are only the very beginning of a long climb
that could eradicate a major portion of trade deficits; regardless
of rising oil imports, exports are three times larger than
residential construction as a share of the Gross Domestic
Product (GDP).



The Manufacturing Media Consortium, founded in 1999 originally consisted of several
hundred U.S. journalists, editors, freelance writers and economists writing about
the industry sector. About to celebrate its ninth year, this group now consists of
more than 3100 participants, worldwide writing about trends, data, case studies, and
profiles in the manufacturing and industrial sector. Just less than half consortium
members are based in Europe as media outlets expand the coverage and importance of
the global scope of manufacturing.

Ultimately the acceptance of streamlined and efficient marketing outreach campaigns
have changed in a global marketplace because the Lean manufacturing principles are
well-practiced and accepted. An adjunct element to this practice is lean marketing;
the goal of lean marketing is to eliminate waste by simplifying marketing procedures
and continuously improving the marketing process. To advance this concept to an
executed practice, metrics of global sales, pipeline quantification, and other
specific data collection are required. Increasingly these measurements will be
accomplished in conjunction with global strategic alliances and partnerships
throughout the remainder of the decade.
About TR Cutler, Inc.:
TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler almost a
decade ago. Cutler maintains extraordinary relationships with clients, journalists,
editors, trendsetters, and key business leaders worldwide and has become a key
resource for those writing about the manufacturing sector.
Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary
group of more than 3200 journalists worldwide is writing about trends, data, case
studies, profiles, and features in the manufacturing and industrial sector. Cutler
has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing
periodicals, industrial publications, and business journals including most of the
leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from Automation.com to Quality Digest. A
sample of Cutler's feature articles can be located on the TR Cutler, Inc. website.
Cutler established a Manufacturing Marketing Research division dedicated to
measuring the pulse of the manufacturing sector, particularly manufacturing firms
which are privately held and rarely accounted for when gauging the industry
sentiment. TR Cutler, Inc. providing a voice for manufacturers worldwide.

TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, FL