Released on: January 18, 2008, 8:51 am

Press Release Author: Paul Miser

Industry: Marketing

Press Release Summary: Over the past 10 years, there has not been a single other
business function that has changed more than the marketing function. Outsourced
Marketing Departments are there to help.

Press Release Body: SEO, PPC, Guerilla, Print, Link Exchange, TV, Radio,
Relationship, Lifestyle, Target, Niche, Segment, Operational, Direct Mail, Direct
Response, Social, Peer-to-Peer, Database, Cause, Incentive, Referral, Web.The list
could go on forever. What exactly is this a list of, you ask? This is just a small
snapshot of what is out there in the ever-changing world of marketing. Now, I know
you may feel a bit overwhelmed, especially if you don't know what some of these
things even mean. Don't worry. You're not the only business owner who is feeling
this right now.

Over the past 10 years, there has not been a single other business function that has
changed more than the marketing function. Just think, with every innovative
technological advance, there is at least one coinciding marketing endeavor to go a
long with it. With every change in society, there is a coinciding marketing endeavor
that goes along with it. With every economic change, there is a coinciding
marketing endeavor that goes along with it. Ever-changing. But there's even more
bad news. With each increase in marketing channels comes an increase in marketing
communications which, in turn, creates a tougher, more marketing-averse consumer
mind to crack. This means, your current marketing tactics are becoming obsolete.

Many questions will arise now: How do I stay on top of these marketing trends? How
can I learn all these marketing strategies while providing/producing a high quality
service/product? What marketing functions do I focus on for maximum exposure? Is
my business going to fail because of an over-communicated society?

Hope is on the Horizon

There is hope on the horizon. As with every action, there is an equally powerful
reaction. Luckily, for you and for many small- to medium-sized businesses, there is
an answer to these marketing woes. There is a new wave in how marketing is being
performed. It's a little thing you may have heard of.Outsourcing. There is an
emerging trend in the Marketing Industry that is producing, what's called,
"Outsourced Marketing Departments." These are basically full-service marketing
agencies (complete with all research, planning, design, execution, and evaluation
capabilities) dedicated to being complete marketing departments for small- to
medium-sized businesses.

These Outsourced Marketing Departments partner with their clients to become a part
of the client company and become an integral part of how business is completed. One
of these companies is Miser Advertising and Marketing, a Carlsbad, CA based,
outsourced marketing agency. Paul Miser, President of Miser Advertising and
Marketing, says, "With the extremely dynamic marketing environment and the
competitive nature of business, it is hard for small- to medium-sized businesses to
sustain their business, let alone grow. We, as with other outsourced marketing
agencies, give our clients the freedom and time to focus on their core services,
while we perform all their marketing efforts to ensure effective marketing campaigns
to help the business grow. We stay abreast on the industry, so they don't have to."


Marketing has just become the newest business function to be outsourced and should
be a great alternative to your current marketing strategy if you are seeing
lackluster results or find yourself overwhelmed with the different marketing options
out there. With the increase in competitive landscapes, companies need detailed and
dire focus to perform their core service at the highest level possible which is the
main reason outsourcing is becoming more and more accepted and practiced.

Benefits of Outsourced Marketing?

There are many benefits to outsourcing your marketing to an Outsourced Marketing
Agency. Some of which include:

1. Increased marketing effectiveness
2. More time, money and resources to focus on the core business service
3. Continuity of Brand for total Brand Effectiveness
4. Dynamic Business Environment Analysis
5. Dedicated Team of Marketing Professionals

Is Outsourced Marketing for me?

Outsourced Marketing is not the answer for every business. Ask yourself the
following questions. If you answer yes to any of them, you might consider
researching to see if Outsourced Marketing fits into your business model and
marketing plan.

1. Are we just throwing money at different advertising media and hope for a response?
2. Do we currently have an accountable employee to ensure our marketing success?
3. Are we stretching to produce our product/service because we are spending too much
time on marketing?
4. Do we really know who our customer is and how to reach them?
5. Do we know where our brand sits in the industry?

Paul Miser is the President of Miser Advertising and Marketing, an International
Outsourced Marketing Agency based in Carlsbad, CA. Mr. Miser can be reached by
going online to www.MiserAd.com, emailing at pmiser@miserad.com, or calling at
760.445.4371.


Web Site: http://www.MiserAd.com

Contact Details: Miser Advertising and Marketing. 3969 Adams St. #D115, Carlsbad, CA
92008. (760)445-4371. pmiser@miserad.com