Released on: January 22, 2008, 1:29 pm

Press Release Author: Blane Perun

Industry:

Press Release Summary: The online diamond wholesaler Shenoa & Company plans to build
on their record setting 4th Quarter sales.

Press Release Body: New York, NY / Jan. 18, 2008 - Shenoa & Company, has brought in
the New Year with a record setting 4th quarter. Besides popping the champagne to
celebrate the New Year and quadrupling their 2007 sales over 2006, what will Shenoa
& Company do for an encore?

What is the secret to their success? "We face the same challenges as our
competitors; our advantage, we are constantly striving to push scalable growth in
all facets of our company," states Blane Perun, VP of Online Marketing.

Shenoa & Company will use their 4th quarter success as a launching point for some
potentially industry changing initiatives in 2008!

"This is a very exciting time for Shenoa & Company. Despite the deluge of new
technologies, competition and economic fluctuations, Shenoa & Company have big plans
for the New Year" comments Scott Cowan, COO of Shenoa & Company.

"The cornerstone to continue our double digit growth in 2008 is to improve the user
experience on the Shenoadiamonds.com website and to increase the education of our
staff and clients" remarks Blane Perun, VP of Online Marketing.

Education of the staff is not limited to just the sales team; the entire
organization is undergoing sweeping improvements in all departments. From a client
facing perspective, educating the staff will instill confidence in their abilities
to provide better recommendations and customer service to an increasingly fickle
client base.

Conversely by providing education to the clients, it allows the customer to increase
their understanding of industry basics and jargon. This in turn makes the buying
process a more enjoyable experience. Statistically an educated customer is a repeat
customer.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.

Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com


Web Site: http://www.shenoadiamonds.com

Contact Details: Shenoa Diamonds
Blane Perun, Shenoa and Co.
bperun@shenoa.com
(866)743-9268
www.shenoadiamonds.com