Bourgeois Boheme - Transforming Fashionista into Compassionista

Released on: February 11, 2008, 10:13 am

Press Release Author: Bourgeois Boheme

Industry: Small Business

Press Release Summary: Bourgeois Boheme, one of the UK's most popular online and
animal-friendly fashion boutiques, has launched its very own range of footwear for
men and women.

Press Release Body: Bourgeois Boheme, one of the UK's most popular online and
animal-friendly fashion boutiques, has launched its very own range of footwear for
men and women.

Alicia Lai, Bourgeois Boheme's founder, says, "We saw there was a gap in the market
for footwear that was not only animal-friendly but also stylish and affordable.
It's something we've looked for without success for years, so we finally made our
own."

Handmade and ethically produced in Portugal and India, Bourgeois Boheme's Espiritual
and Jiva ranges offers both men and women an alternative in the world of mainstream
fashion, where shoe production is often linked not only with animal suffering but
also with workforce exploitation and environmental destruction.

The range is made of microfibre, the highest quality and most eco-friendly leather
alternative, and is 100% animal-friendly. Even the glue used is water-based.

Each of the designers and factories has been handpicked for their ethical work
conditions and kinder-to-life sensibilities: it is important to Bourgeois Boheme
that from design to finished item they know exactly how their shoes have been
produced.

Espiritual 'Full of Spirit' is a range of men's shoes handcrafted in Portugal. The
collection presents eight shoe styles (ranging from) including dressy patent Liberto
or 'Free', Simpatia 'Kindness', ultra-luxurious and chocolaty, suedette brogues,
Compassivo 'Compassionate'- faux croco shoes and comfortable yet elegant slip-on
Vida 'Life'.

Inspired by the ancient Indian philosophy of 'ahimsa' or non-violence, the women's
range Jiva or 'Soul' was produced in partnership with a vegan-run factory in India.
The partnership has resulted in a smart range of women's every-wear shoes-
leopard-print ballerinas called Priya 'Beloved' and pointed flats in sleek faux
lizard, Lalita 'Graceful', are just two in the collection.

"We created Jiva and Espiritual to spread the message of 'fashion with compassion'
to the mainstream market so that not only vegetarians and vegans, but all
fashionistas will start making consumer choices that are kinder to the wider
environment and support small ethical businesses like our own" , - says Alicia Lai.

The range is a rare find in the ethical shopper's world where organic and ethical
often means either high-priced or low-style. Bourgeois Boheme has produced a range
of smart shoes that ticks all the animal-friendly, ethical and style boxes and yet
is still affordable to the general market.
"Footwear for the ethically conscious" embossed on the sole, says it all.


For more information contact Bourgeois Boheme:
info@bboheme.com
www.bboheme.com
+44 (0)20 88 788 388



Web Site: http://www.bboheme.com

Contact Details: Bourgeois Boheme
Hydrex House, Garden Rd, Richmond, Surrey TW9 4NR, UK

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