Released on: February 4, 2008, 9:34 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: Lean Marketing is the Next Step for Lean Manufacturing
According to TR Cutler

Press Release Body: TR Cutler, Inc., (www.trcutlerinc.com) based in Ft. Lauderdale,
Florida is the largest public relations firm specializing in marketing outreach for
manufacturers. The key component of a lean manufacturing process is to look to
eliminate waste and continue to do so consistently. According to Cutler, "The last
area of lean is usually sales and marketing because manufacturers are more prone to
cleaning up the plant floor; it's where manufacturers are most comfortable. There
is so much more willingness for lean marketing as a concept because most industrial
businesses small and large have gone through some aspect of lean training from a
simple kaizen event to a full lean initiative."
Once lean principles of eliminating waste and continued process improvement are
applied to the plant floor and the back office, operational improves have to land at
the sales and marketing offices.
About TR Cutler, Inc.:
TR Cutler, Inc. was founded by Thomas R. Cutler almost a decade ago. Cutler
maintains extraordinary relationships with clients, journalists, editors,
trendsetters, and key business leaders worldwide and has become a key resource for
those writing about the manufacturing sector.
Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary
group of more than 3200 journalists worldwide is writing about trends, data, case
studies, profiles, and features in the manufacturing and industrial sector. Cutler
has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing
periodicals, industrial publications, and business journals including most of the
leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from Automation.com to Quality Digest. A
sample of Cutler's feature articles can be located on the TR Cutler, Inc. website.
Cutler established a Manufacturing Marketing Research division dedicated to
measuring the pulse of the manufacturing sector, particularly manufacturing firms
which are privately held and rarely accounted for when gauging the industry
sentiment. TR Cutler, Inc. providing a voice for manufacturers worldwide.

TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, FL