Released on: February 29, 2008, 12:00 pm

Press Release Author: Brian Schwartz

Industry: Marketing

Press Release Summary: Brian Schwartz, a successful eBay seller noted for his
successful \"weird stuff\" auctions (such as candy bar wrappers and drink cups) and
his highly creative approach toward cross promotion of his legitimate eBay store, is
releasing a new eBook on innovative cross-promotional strategies for the general
online commerce market.

Press Release Body: Brian Schwartz, the author of several notable articles and
eBooks on creative eBay marketing and selling techniques, has released a new eBook
for online sellers looking for an edge, called "30 P's of Successful Marketing."
The eBook takes Schwartz's unconventional yet proven approach toward cross-promotion
on eBay into the general online market, introducing sellers mired in traditional
product visibility techniques to his highly innovative approach.

Schwartz is the author of the eBay guide, "Increase Your Traffic Selling Weird
Stuff," which propelled him into the eBay spotlight, and the bestselling ebook,
"Make Money Selling Nothing on eBay," which has sold over 13,000 copies and itself
has become a frequently resold eBay item. Schwartz's "weird stuff" eBay adventures
include auctions of such items as a Kool Aid Packet, a McDonald's Happy Meal, and a
Cracker Jack Box each for hundreds and even thousands of dollars, while attracting
thousands of unique visitors to the listings.

"Make no mistake," says Schwartz, it's a marketing strategy rather than a profit
scheme. What I do is refund the successful bidder the cost of the item in addition
to providing gift certificates and buying incentives, all with a view toward
cross-promoting my other items for sale." Schwartz, who goes by the eBay user name
EZas123, runs several successful online businesses, including
ItsAllinThePackaging.com, a supplier of marketing graphics, eBooks and shipping
supplies for other eBay sellers. He says that these "weird stuff" cross-promotion
investments yield high returns while building credibility and trust, as evidence by
a 100% positive feedback rating since he began on eBay in 1999.

"People love this stuff," assures Schwartz, whose approach has successfully
circumvented eBay's regulations against "fluff" selling. "The so-called
tried-and-true promotional venues are more brain-dead than effective, so what I've
done is breathe some creativity back into the eBay experience for sellers who are
serious about cross-promoting their stores, and for customers looking for something
amusing on the site." It's a business model Schwartz is confident will transcend
eBay and become a whiff of sorely-need fresh air in the online commerce world, as
well.


Web Site: http://www.itsallinthepackaging.com

Contact Details: 4803325064
ezas123@myAuctionNetwork.com