Raf by Raf Simons, Evisu and Seal Kay at ASOS com in new Spring Summer Collection

Released on: February 26, 2008, 7:17 am

Press Release Author: ASOS.com


Press Release Summary: Having successfully launched the Premium Brands boutique in
September 2007, ASOS.com is now extending their Premium offering with a visionary
portfolio of designer brands.

Press Release Body: London: ASOS.com will be adding a host of exciting new labels
from across the globe to its Menswear Premium Brands Boutique and will now boast
over 25 brands across clothing and footwear.

Labels joining the e-tailer's already impressive line up of brands include the
limited diffusion line Raf by Raf Simons, Scandinavian lifestyle brand Day Birger Et
Mikkelsen and quirky design label YMC.

"With over 25 brands and a number of online exclusives, the ever-expanding Premium
Brands Boutique is the online destination for designer labels," says Nick Robertson,

Premium denim is all sewn-up with cult collections from Evisu and Blue Blood sitting
alongside underground niche brands including Seal Kay and D.I.E (Denim is

Fairtrade and organic offerings come from Kuyichi, an innovative denim label that
claims to be the first fashion brand to use organic fairtrade cotton and Edun a
label at the forefront of ethical fashion launched in Spring 2005 by Ali Hewson and
Bono in partnership with New York clothing designer Rogan Gregory.

In addition, ASOS.com will be the exclusive UK online stockist of the Jonathan
Saunders for Gola footwear collection. The iconic sports footwear brand has teamed
up with Brit designer Jonathan Saunders to design and produce a range of hi-top and
low-top trainers for S/S 08. Six styles will be available in suede, canvas and

Premium Brands Boutique Spring Summer 2008:
2K by Gingham, Aem Kei, Aon Black, Blue Blood, Closed, Daniele Alessandrini, Day
Birger et Mikkelsen, DIE (Denim Is Everything), Edun, Evisu, Raf by Raf Simons, JL
by J Lindeberg, John Smedley, Jonathan Saunders for Gola, Junk De Luxe, MAS, Modern
Amusement, Narrative footwear, Original Penguin, Revolution, Seal Kay, Shofolk, True
Religion, Unconditional, Villain, YMC.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK's leading online fashion
store. ASOS.com offers an extensive range of own brand women's and men's fashion,
designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the
second most visited on-line clothing store in the UK attracting over 2 million
unique visitors per month, and has received numerous awards such as Drapers
E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and
Business XL Company of the Year 2007, to name a few.

fashion, clothes, clothing, style, cool, chic, e-tailer, online shopping, beauty,
accessories, menswear

Web Site: http://www.asos.com

Contact Details: Susie Young
2nd floor
Greater London House
Hampstead Rd

020 7836 1284

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