Released on: March 12, 2008, 5:58 am

Press Release Author: Shally

Industry: Telecommunications

Press Release Summary: For handset manufacturers, there is also good news whose
market continues to grow year-on-year with total handset shipments surpassing 1
billion units for the first time in 2007. There are significant trends at both ends.
At the high-end consumer tastes are changing and mobile subscribers have realised
that their handsets can do much more than send messages or make phone calls. For
example by October 2007 there were almost 6.8 million mobile video viewers in the US
alone. The number of mobile TV subscribers is predicted to be 488.8 million by the
end of 2010.

Press Release Body: The growth in use of cell phones is dramatic. The worldwide
mobile phone industry will be worth US$1 trillion by the close of 2008, a new report
from Portio Research confidently predicts. In the report, the astounding statistics
reveals the mobile phone industry is at the top of the pecking order in terms of
sustained growth, surpassing other market sectors such as IT and Pharmaceuticals.

In the unrelenting growth of mobile industry, one of the most encouraging trends is
the number of mobile subscribers worldwide. And it is estimated that cell phone
users will increase from 3.1 billion at the end of 2007 to 5 billion by 2012. All
non-voice Value Added Services (VAS) continue to grow with forecasts showing the
worldwide market for non-voice services to be worth US$250 billion by 2012.

For handset manufacturers, there is also good news whose market continues to grow
year-on-year with total handset shipments surpassing 1 billion units for the first
time in 2007. There are significant trends at both ends. At the high-end consumer
tastes are changing and mobile subscribers have realised that their handsets can do
much more than send messages or make phone calls. For example by October 2007 there
were almost 6.8 million mobile video viewers in the US alone. The number of mobile
TV subscribers is predicted to be 488.8 million by the end of 2010.

However, at the low end, the recent focus on ultra-low cost handsets for poor rural
markets has been great news for subscribers and the operators of these fledging
networks, but has driven down the worldwide average handset selling price.

But, despite the massive growth in the technology, the network operators are not
making massive profits. Vodafone reported losses of £6.2 billion in 2003, 9 billion
in 2004 and 7.5 billion in 2005, and described 2005 as a \'year of achievement\'!
Given that the figure for 2002 was £13.6 billion, one can see where they are coming
from! Other providers such as Orange and O2 are similarly not basking in massive
profits.

The reasons for the lack of profits are the cost of buying 3rd generation licences
(£22 billion collectively), the product life cycle - existing phones are at the
\'saturation\' stage, the huge cost of developing the networks in the first instance,
and the degree of competition in the market - despite the alleged accusations of
\'collusion\'.
However, the situation of the mobile market is not static because technology moves
very fast and what is useful today becomes obsolete tomorrow.


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