Released on: March 5, 2008, 3:06 pm

Press Release Author: Kate Taylor

Industry: Marketing

Press Release Summary: Sydney, NSW March 5th, 2008 - Orbis (www.orbisglobal.com), an
Australian-owned, world-leading provider of Marketing Resource Management (MRM)
software, today announced it has been positioned by Gartner, Inc. in the Visionaries
Quadrant of the 'Magic Quadrant for Marketing Resource Management, 1Q08'* report.
The report, written by Kimberly Collins and released on 3 March 2008, included
analysis of over a dozen MRM vendors throughout the world.

Press Release Body: Sydney, NSW March 5th, 2008 - Orbis (www.orbisglobal.com), an
Australian-owned, world-leading provider of Marketing Resource Management (MRM)
software, today announced it has been positioned by Gartner, Inc. in the Visionaries
Quadrant of the 'Magic Quadrant for Marketing Resource Management, 1Q08'* report.
The report, written by Kimberly Collins and released on 3 March 2008, included
analysis of over a dozen MRM vendors throughout the world,.

"It is a great honour to be positioned in the Visionaries Quadrant in the Gartner
MRM Magic Quadrant for 2008", said Grant Halloran, CEO and Co-founder of Orbis, "The
MRM market is maturing rapidly across the globe as Marketers look to drive new
efficiencies through their marketing programs. The work we have done in the past
year with our product; our client implementations and our expansion into the larger
northern hemisphere markets sees us well positioned to capture the continuing market
growth opportunities."

MRM is one of the fastest-growing software technologies and is a fundamental
platform of the overall marketing technology ecosystem. MRM automates and
standardises Marketing processes and manages resources so Marketing can reduce cost
wastage but at the same time achieve higher returns. In the MRM Magic Quadrant,
Gartner assesses vendors on their ability to support the following five competency
areas within MRM:
 Plan and budget for marketing activities and programs
 Create and develop marketing programs and content
 Collect and manage content and knowledge
 Fulfil and distribute marketing content and collateral
 Measure, analyse and optimise marketing performance

Orbis' MRM offering - Orbis MarketingT - is an integrated package incorporating all
of these five MRM competencies. A key strength in Orbis MarketingT is its
flexibility and scalability underpinned by an enterprise-class web-based platform.
Orbis MarketingT is a viable option for national mid-sized and large companies and
global corporations managing marketing across multiple regions. Orbis MarketingT is
presently used by tens of thousands of users across more than 50 countries. The
system is configurable for Marketing in any industry..

In the current climate of economic uncertainty, MRM is expected to be a crucial
piece in many company's technology roadmaps as Marketing looks to achieve cost
savings whilst maintaining high productivity. Orbis recommends Gartner's report (Use
Marketing Resource Management During Economic Uncertainty to Cut Costs and Manage
Resources, 2008) for any company seeking to justify IT spending on MRM.

Recommended Reading
Magic Quadrant for Marketing Resource Management, 1Q08, 2008, Gartner, ID Number:
G00154661, http://www.gartner.com This report is only accessible to Gartner
clients.

Use Marketing Resource Management During Economic Uncertainty to Cut Costs and
Manage Resources, 2008, Gartner, ID Number: G00155143. http://www.gartner.com This
report is only accessible to Gartner clients.

Orbis MarketingT Interactive Tour, 2008, http://www.orbisglobal.com/Tour.shtm


About Orbis
Orbis MarketingT - Driving Marketing Efficiency

Orbis is a leading global provider of Marketing Resource Management (MRM) software.
The company's flagship product, Orbis MarketingT, is an enterprise-class,
web-accessible software platform that powers the operational business processes in
agile, complex marketing departments.

Orbis MarketingT empowers marketers at many of the world\'s leading brands in
financial services, pharmaceuticals, consumer goods, retail, oil and gas,
manufacturing and utilities.

www.orbisglobal.com

*The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with
permission. The Magic Quadrant is a graphical representation of a marketplace at and
for a specific time period. It depicts Gartner\'s analysis of how certain vendors
measure against criteria for that marketplace, as defined by Gartner. Gartner does
not endorse any vendor, product or service depicted in the Magic Quadrant, and does
not advise technology users to select only those vendors placed in the \"Leaders\"
quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant
to be a specific guide to action. Gartner disclaims all warranties, express or
implied, with respect to this research, including any warranties of merchantability
or fitness for a particular purpose.




Web Site: http://www.orbisglobal.com

Contact Details: Kate Taylor
Marketing Coordinator
Orbis

Headquarters
Level 11
77 Pacific Highway
PO Box 1364
North Sydney NSW 2060
Australia

Switch: +61 2 9955 3977
Fax: +61 2 9954 6999
www.orbisglobal.com