Released on: March 18, 2008, 4:48 am

Press Release Author: Aniruddh Patel

Industry: Management

Press Release Summary: The change of name intends to effectively represent their KPO
business that has evolved from basic back-office services to offering end-to-end
business solutions for Accounting, IT, Marketing and Operational needs of third
party clients. This Ahmedabad-based KPO has been in operations since the last 3
years and hires CAs, MBAs and IT engineers.

Press Release Body: Ahmedabad, India. 13 March, 2008 - Incorporated as Sunbelt
Outsourcing Pvt. Ltd in 2003, the Knowledge Process Outsourcing (KPO) unit has made
a steady progress to evolve from basic back-office services to offering end-to-end
business solutions that meet the Accounting, IT, Marketing and Operational needs of
small to mid-sized businesses. The KPO hires a team of qualified professionals like
CAs, MBAs and IT engineers who handle more than 70 US-based clients.

Rechristening to Sunbelt Business Solutions (SBS) Pvt. Ltd is intended to adequately
communicate about the business which is often misinterpreted when termed as merely
outsourcing. The company statement said that they are not deferring away from being
termed as outsourcing guys, but they definitely held a distinguishing position that
offered services in broader sense as compared to any other typical outsourcing
company.

SBS currently has a 2000 square feet state-of-the-art facility located near C.G Road
and plans to tap the right set of talent to fuel the expansion plans. The renaming
has been approved by the RoC and all compliance related formalities have been
completed too. SBS would also be using a new brand logo and image to charge up its
marketing activities which will also be a bridge to connect with the employees,
clients and stakeholders.

Virtually SBS works 24x7 as it has its founding company Analytix Business Solutions
LLC based in Woburn, USA that employs an equally impressive staff. Also, SBS has
been following an 80:20 business process model that has 80% of work executed by SBS
team while 20% of customization and client co-ordintation work is done by Analytix
team. This has worked quite well with the results and helped develop a unique
position that lies in between of being cost effective and yet quality-oriented
service player. As mentioned by the management, there's no intention to get into a
price battle as the current model is working quite well.

As per Fenil Shah, the young general manager who heads the regular operations at
SBS, \"We have evolved to enter into the higher-end service arena of outsourcing
business and it was the right time to transform ourselves that meets the
expectations of next-level business needs. We need smart and intellectual peeople to
work for us, and this renaming might help position ourselves clearly in the market.
I owe the start-up success of all this times to my young and dynamic team who have
grown alongwith us. Even the strong support from our parent company based in USA
gives us an edge over our competitors who at times lack local knowledge of US
market. This entire renaming exercise synergises with our branding objectives for
the forthcoming period."

The team at SBS is excited with this new phase and looks forward to opportunities of
growth alongwith success for its clients and business partners.

Read more about the transformation story on http://www.sunbeltbusinesssolutions.com

Web Site: http://www.sunbeltbusinesssolutions.com

Contact Details: Amish Shah
Sr. Executive - Marketing & Communications, Sunbelt Business Solutions Pvt. Ltd.
Tel: +91 - 79 - 2656 0949
Email: amish@sunbeltbusinesssolutions.com