Released on: March 5, 2008, 1:05 am

Press Release Author: Steve Segall

Industry: Healthcare

Press Release Summary: Healthcare for Atlanta-based consulting firm Transform, has
been published in the Spring 2008 edition of Marketing Health Services.

Press Release Body: Atlanta, GA, March 5, 2008 -- Dale Boylston, Managing Partner -
Healthcare for Atlanta-based consulting firm Transform, has been published in the
Spring 2008 edition of Marketing Health Services. In the article "Back to the
Future" [(Spring2008) Back to the Future: Marketing Health Services, 28, Issue 1,
p38-40], Dale argues the importance of leveraging the web to create a powerful
experience for consumers.

"Embracing and utilizing the full potential of the web has become an essential
endeavor for every healthcare marketing department," comments Dale Boylston. "The
way in which consumers interact with their healthcare providers and the internet has
changed dramatically in recent years. In order to capitalize on this trend,
healthcare organizations need to refocus their efforts on creating a seamless
connection between the physical and virtual worlds in which consumers spend an
ever-increasing amount of time."

This article expands upon Dale's previous article, "Join the Evolution", Health
Marketing Services [(Spring2007) Join the Evolution: Marketing Health Services, 27,
Issue 1, p34-35], where he argued the importance of exploring the new marketing
opportunities available via the Internet.

Both of Dale Boylston's articles can be found online at
www.marketingpower.com/content1052.php and at
www.321transform.com/News_Archive.html.

About Transform:

Transform works with clients to increase revenue and quality, decrease costs and
variation, and drive profitable growth through the effective integration of
technology, process and organization - and our experience speaks for itself.

Transform_Healthcare is helping redefine the healthcare \"experience\" by delivering
solutions focused on Patient Access, Customer Experience, Revenue Cycle Management,
Lean Six Sigma, Value Innovation, and Performance Improvement.

About Marketing Health Services:

Marketing Health Services tackles some of the biggest issues facing healthcare
marketers today, including e-health, DTC marketing, legislative developments,
healthcare ROI, and . Regular features include revealing case studies as well as
roundtables with the leading thinkers in this constantly changing field.
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Contact:
Steve Segall
Transform
Atlanta, GA
770.631.3826
steve.segall@321transform.com
http://www.321transform.com



Web Site: http://

Contact Details: Steve Segall
Transform
Atlanta, GA
770.631.3826
steve.segall@321transform.com
http://www.321transform.com