Released on: March 28, 2008, 8:38 am

Press Release Author: True Blue Coffee Roasters

Industry: Food & Beverage

Press Release Summary: West Virginia premium Organic gourmet coffee roaster
announces changes in management as company continues rapid growth. Linda L. Keller
assumes the position of roastmaster as Rob Luzader focuses on day to day operations.


Press Release Body: Old Fields, WV - True Blue Coffee Roasters, the Old Fields, West
Virginia, premium Organic gourmet coffee roaster, announced today that Linda L.
Keller will assume the position of roastmaster previously held by Rob Luzader, who
will shift his main focus to day to day operations of the rapidly-growing company as
chief operations officer.

Keller, a co-founder and executive vice president of True Blue Coffee Roasters, has
been roasting professionally for about 2 years. She received her professional
roaster training from Luzader, who was trained by Ambex president Terry Davis in
Clearwater, FL. She has been heavily involved in the research and development of
many True Blue premium Organic gourmet coffee blends, including the popular blend
named for her mother- Edith Mae\'s Sunshine Blend.

Most recently, Keller developed the dark roast coffee blend being served exclusively
at Brother Juniper\'s Restaurant in Memphis, TN. The dark roast blend, named Brother
Juniper\'s Supreme Dark House Blend, has been a huge success and was the final test
for Keller before assuming the roastmaster title.

\"It was a shock when Rob offered me the position of roastmaster. I absolutely love
what I do and am pleased that others feel I am worthy of such a big responsibility,\"
said Keller. \"I pledge to follow in Roastmaster Rob\'s footsteps to provide the best
coffee possible.\"

Luzader, who is also a co-founder of True Blue Coffee Roasters, saw the need for the
management shift as the company has seen tremendous growth over the past year. \"I am
extremely proud to hand over the role of roastmaster to Linda. She has worked and
trained very hard for this. Her passion and commitment to providing the perfect
roast is inspiring,\" said Luzader. \"She will be a wonderful roastmaster, and I look
forward to the coffees she will produce in the future.\"

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia,
expertly roasts the freshest Organic Fair Trade gourmet coffees-which are available
online, in retail locations, and wholesale. Exceedingly passionate and consistent
with their premium line of gourmet coffees, True Blue Coffee Roasters will settle
for nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. For more information, please visit
TrueBlueRoasters.com at http://www.trueblueroasters.com


Web Site: http://www.trueblueroasters.com

Contact Details: True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters dot com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com