Released on: March 21, 2008, 7:36 am

Press Release Author: The Plate Market

Industry: Automotive

Press Release Summary: Chief Executive Officers were disappointed when private
registration number CEO 1 sold in July 2007 for £154k. Now cherished registration
CEO 7 is attracting much attention.

Press Release Body: After frenzied activity, UK cherished registration number CEO 1
sold for £154k on ebay, in July 2007. Now private registration number CEO 7 has
become available for the first time in 40 years, and is attracting a lot of
interest.

Registration number CEO 7 was originally assigned to a 1950's split-screen Morris
1000. Having acquired the registration number when he bought the Morris 1000 almost
40 years ago, the owner of CEO 7 has now decided to part with it.

At that time, the letters CEO had no real significance. So the current owner of
registration number CEO 7 named his business to fit the letters. In more recent
years, however, the term Chief Executive Officer has been widely adopted for bosses
in the UK and across Europe.

\"We\'re really excited about this CEO number plate\" said Kiran John, director of The
Plate Market who are acting on behalf of the owner. \"This is the first time this
registration number has come on the market in 40 years. It\'s attracting a lot of
interest\".

With 100+ bids for CEO 1, it\'s clear that private number plates are popular with UK
bosses. Just a few weeks ago Bradford businessman Afzal Kahn paid a record-breaking
£441k for private registration number F1.

Personal registration number CEO 7 is offered for private sale on
www.theplatemarket.com.

-ends-

Notes for editors:
theplatemarket.com specialises in the private sale of personalised number plates,
cutting out the middle-man and providing a better deal for buyers and sellers of
private number plates.

Contact: The Plate Market 0845 2574178


Web Site: http://www.theplatemarket.com

Contact Details: For further info, contact:
The Plate Market Ltd
PO Box 8779
Nottingham
NG13 9WZ.
Tel: 0845 257 4178.