Released on: April 2, 2008, 9:10 am

Press Release Author: Kelly Robbins / A Marketing Connection

Industry: Healthcare

Press Release Summary: Consumers are spending record amounts of money on their
health while health care practitioners struggle to survive.

Press Release Body: BROOMFIELD, CO - April 2, 2008 - Consumers are spending record
amounts of money on their health while health care practitioners struggle to
survive.

According to the Centers for Medicare and Medical Services (CMS), national health
spending reached a record 2.2 trillion dollars last year. For consumers alone,
health care spending will account for 20% of the GDP by 2017 if growth continues at
the pace it is today. With all of this money being spent on health care, why do
practitioners in the healing arts struggle to stay in business?

Alternative medicine practitioners continue to struggle because most do not know how
to tap into the needs of this increasingly large market. The answer lies in their
lack of marketing knowledge and their inability to tap into the underlying pain
(rather than the physical pain) health care prospects are experiencing.

Kelly Robbins, founder of A Marketing Connection, Inc., suggests that "practitioners
take the time to analyze specific areas of their marketing such as what types of
marketing they are doing, how effective it is, how much time a week or month they
are spending on growing their practice, are they over spending on advertising?"
Evaluating these few steps can make a huge impact on a practitioner's bottom line.

Robbins also recommends practitioners immediately implement inexpensive, educational
touch points to teach prospects about the many benefits of the healing arts rather
than immediately try to sell them services or packages, costing hundreds if not
thousands of dollars. "Teaching people about how services can alleviate pain - and
the benefits they'll feel when they stop that pain - is the first step to
introducing people to alternative health care" says Robbins. "Practitioners can do
this without spending thousands of dollars on marketing each month by implementing
inexpensive marketing systems that automate the marketing processes."

About A Marketing Connection:

A Marketing Connection, Inc., based in Broomfield, Colo., has provided custom
copywriting and marketing coaching/consulting since 2000. They offer a range of
products and services for the health care industry, including copywriting, marketing
consulting, coaching, and teaching. They also publish a weekly ezine, The Healthcare
Marketing Connection, which provides marketing tips and resources for marketers in
the health care industry. For more information, call Kelly Robbins, CEO of A
Marketing Connection at 303-460-0285 or visit www.AMarketingConnection.com.

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Web Site: http://www.AMarketingConnection.com

Contact Details: Contact:
Kelly Robbins
1232 Cottonwood
Broomfield, CO 80020
Press@AMarketingConnection.com
303-460-0285
www.AMarketingConnection.com