Released on: April 12, 2008, 8:03 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: Manufacturing Journalist TR Cutler Profiles Role of CFO's in
Sales and Marketing

Press Release Body: Manufacturing journalist, Thomas R. Cutler recently profiled,
The Role of CFO's in Sales and Marketing in AccountingSoftware411.com.
The full article can be read at
http://www.accountingsoftware411.com/Press/PressDocView.aspx?docid=9619.
According to Cutler, "There is a fundamental disconnection between sales and
marketing and the CFO may serve as the moderator in the conversation about the
efficacy and effectiveness in Advanced Contact Management (ACM), Sales Force
Automation (SFA), Business Intelligence (BI), and Customer Service and Support
(CSS). "
The Role of the CFO in the Marketing Department
Companies spend tens of thousands of dollars on trade shows and marketing
promotions, but almost never close the loop to determine the effectiveness of
marketing outreach efforts. While a strong vice-president, Marketing Director, or
CFO should be paying close attention to these data, without a CRM (customer
relationship management) solution and the appropriate reporting it becomes an
impossible task. The result: instead of using vital (often limited) funds to drive
additional business from profitable marketing programs, companies just continue with
business as usual repeating the same programs without measurement of success.
Cutler asserts, "CRM (customer relationship management) solutions can help address
wild sales force practice by deploying a structure that does not allow the sales
team to take control the business. The structure tells the representative what
margins are required and what discounts they are able to offer the customer. The
results are pricing integrity, sustainable profitability, and more accurate sales
reporting. Ultimately these are CFO functions and overseeing the structure to
ensure these corporate practices is part of effective technology selection to
enforce better sales behavior."
About TR Cutler, Inc.:
TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler almost a
decade ago. Cutler maintains extraordinary relationships with clients, journalists,
editors, trendsetters, and key business leaders worldwide and has become a key
resource for those writing about the manufacturing sector.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from Automation.com to Quality Digest. A
sample of Cutler's feature articles can be located on the TR Cutler, Inc. website.

TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309
888-902-0300