tyBit Ad Module Delivers PPC Alternative To Traditional Media

Released on: April 2, 2008, 2:27 am

Press Release Author: Jennifer Blumenhagen

Industry: International Trade

Press Release Summary: The ad module Beta has been a success using over 5,000
advertisers serving millions of ads per day. Company reports response to ad module

Press Release Body: Fayetteville, Nc,April 2, 2008 -- While most of the national
economic forecasts call for a recession later this year, many businesses have
already seen a downturn in new customers and recurring business over the last six
months. How can businesses cut costs while maintaining crucial advertising campaigns
at the same time? Interactive advertising is all the rage but the specter of click
fraud still remains. Traditional media is feeling the cascading pinch as businesses
are hesitant to advertise in a troubled economy. According to recent data released
by the Newspaper Association of America, total print advertising revenue in 2007
plunged 9.4% to $42 billion compared to 2006 , the most severe percentage decline in
over 50 years.

"The drop-off points to an economic slowdown on top of the secular challenges faced
by the industry," said Jennifer Saba of Editor & Publisher. "The second worst
decline in advertising revenue occurred in 2001 when it fell 9.0%." According to
Saba, the growth in online advertising for Newspapers could not stave off the losses
in print. National print advertising revenue dropped 6.7% to $7 billion last year.
Retail ads slipped 5% to $21 billion. Classified ads plunged 16.5% to $14.1
billion."I think we have the answer for traditional print and media," said Clarence
Briggs, CEO of tyBit,Inc. (www.tyBit.com/?pdkw=alt-traditional-media-prp-04-01-2008

"Over the past two years we have been building and rebuilding tyBit, and end of
second quarter we are making tyBit 1.0 available to the public. The ad module Beta
has been a success using over 5,000 advertisers serving millions of ads per day. The
last Beta before releasing tyBit 1.0 is the Partner Beta and for that we have 3
large partners and 80 search affiliates." Partners who have existing web properties
with eyeballs will be able to sign up and manage their own advertisers who can run
PPC and KWR interactive ad campaigns, said Company officials. "I have been one of
the Beta advertisers," said Wally Bell. "I am extremely impressed with the tyBit ad
module, reports and results of my online PPC campaigns. It is easier to use that
Google's ad module and more flexible because I can make and serve my own video ads."
Company officials indicate that over the past 90 days usage of the tyBit search
engine has grown exponentially doubling each month. This metric reflects the actual
searches conducted by subscribers using the ultra-fast client-side search engine.

The success of tyBit search usage is supported by industry analysis conducted by the
Center for Media Research. In numerous reports covering various interactive market
segments from media buyers, women over the age of 45, social networking communities,
wealthy and minority households, and the political advertising industry has grown
far beyond expectations. Gary Drenik, President of BIGresearch, concludes, \"It\'s no
longer enough for marketers to advertise only a slogan...(they) need to better
understand the changing dynamics of the consumer media market and develop new
marketing plans that integrate new media to replace the erosion of traditional
media...\" Company officials claim that tyBit is the cutting edge of the new media
with over 100 partners in its pipeline representing 60 million users.

Why is tyBit a better advertising network? The industry's excitement is due to the
value for the advertiser's dollar. The new media industry watchdogs estimate that up
to 35% of all PPC traffic is artificially generated, AKA Click Fraud. tyBit delivers
fast, relevant, secure, search results with little or no click fraud in its PPC
platform, and none in the Global Keyword Registry. tyBit also delivers the features
that subscribers want with more to come such as fully integrated secure mail,
comparison shopping and a social networking platform, in addition to the ability to
distribute text, video and audio ads that are keyword relevant. tyBit is making
interactive advertising affordable for small businesses as well as larger
enterprises who spend billions each online year. "Until the end of May, anyone can
advertise for free in tyBit simply by signing up," said Kitti Jo Finch, GM for
tyBit. "Once 1.0 goes live in June this year, we will begin to charge for
advertising in tyBit. We know that we have produced the most relevant, powerful and
cost-effective interactive advertising in the industry."

tyBit is affiliated with AIT (
www.AIT.com/?pdkw=alt-traditional-media-prp-04-01-2008 ) a web hosting and domain
registration company that has achieved 12 straight years of sustained profitability
and has generated $100s of millions in revenue while creating a profound economic
influence on its surrounding community. AIT has been named 2 times to the Inc. 500
list of fast growing firms, 3 times to the Deloitte & Touche Fast 500 list, and has
been previously named as the NC Entrepreneur Firm of the Year.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/)


Jennifer Blumenhagen
PR Manager
AIT, Inc.
Fayetteville, NC
United States

Web Site: www.AIT.com

Contact Details: Jennifer Blumenhagen
PR Manager
AIT, Inc.
Fayetteville, NC
United States

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