Released on: May 9, 2008, 8:52 am

Press Release Author: David E. Johnson/ Strategic Vision

Industry: Small Business

Press Release Summary: At About $0.01 Per Email Sent Versus $0.42, the Cost Gap
Between Email Marketing and Postal Continues to Widen. Company Has Not Raised Rates
Since Launch Of Excerpo Mail

Press Release Body: Atlanta, GA/May 9, 2008 - AIS Media, Inc. announces that the
cost of sending emails for businesses using Excerpo Mail, AIS Media's mass email
system, will remain at about a penny per email sent despite the cost of postage
stamps rising by a penny to 42 cents on May 12, 2008. Excerpo Mail is a
permission-based email marketing solution used by businesses worldwide. While the
cost of first class postage has been rising annually over the past several years,
causing many small businesses to cut back on direct mail for marketing purposes and
other business use, the cost of emails through Excerpo Mail has remained at about a
penny per email since its inception.

The current postal rate increase which goes into effect this coming Monday, occurs
at a particularly harsh time for small businesses who are already facing uncertain
times due to the continual increases in oil and the declining dollar amid concerns
of a worldwide recession. Indeed, postage outside of fuel costs is one of the major
expenditures for most businesses.

"One of the constant expenses for the majority of small businesses, and one of the
most essential, is marketing," said AIS Media CEO, Thomas Harpointner. "The rising
cost of postage annually is forcing many businesses to cut back on direct mail and
seek alternative methods of communicating with their customers. That's why we
developed Excerpo Mail. Email marketing is in many ways more effective and
significantly less expensive than postal mail," continued Harpointner. "I am proud
to say that that AIS Media has not raised the cost of emails with Excerpo Mail and
we have no intentions to do so because we understand that businesses need a way to
communicate with their customers in a timely and cost-conscious manner."

Email marketing is being used by a growing number of businesses in reaching
consumers and businesses. From the Super Bowl ads to ads during the NBA finals to
Fortune 500 Companies, businesses are using components of email marketing that
smaller businesses could use and integrate for their own campaigns as a cost
efficient measure. The number of businesses that are using postage for direct mail
is decreasing at a rate of 14% annually with many smaller businesses blaming the
high cost of postage as the reason and the inability to track results as the major
factors. Indeed, email marketing in 2008 is expected to grow by 5.1% totaling over
$1.2 billion. During the holiday season in 2007, retailers increased their use of
email marketing by 17%. Excerpo Mail is attracting new businesses because of its
cost-efficiency and the ability of businesses to track results in real time at a
cost of only about a penny per email sent.

Founded in 1997, AIS Media is an award-winning digital marketing and web services
company. The company has developed a suite of Web-based applications under the
proprietary "Excerpo" brand, which focuses on email marketing and e-commerce. AIS
Media's comprehensive suite of professional web services include web site and
software development, transaction processing, managed hosting, search engine
optimization and Internet strategy consulting. AIS Media's solutions are available
directly and through its global network of certified partners. For more information,
visit: www.aismedia.com.


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